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Senior Director, Executive Buyer Relations

Emerald
12 hours ago
Full-time
On-site
Rye, NH, United States
LinkedIn

The Senior Director, Executive Buyer Relations is responsible for leading the strategy for attracting, engaging, and retaining senior level Buying Executives across CPMG's event portfolio. This leader oversees the Buyer Executive Relations team responsible for business development, executive relationship management, and audience growth while partnering closely with Sales, Operations, Marketing, and Customer Success/Event Experience teams to ensure every event delivers exceptional value to both Buying Executives and Suppliers. This is a highly collaborative leadership position requiring a strategic thinker who can inspire and develop talent, build executive communities, collaborate across the organization, and contribute directly to business results. Key Responsibilities Lead and manage the Hosted Executive Audience Strategy across CPMG's hosted buyer event portfolio to drive audience satisfaction, growth, retention, and engagement. Ensure the goals are met by over recruiting to account for attrition as well as meeting the seniority, company and new to the Event goals Lead and manage the evolution of market verticals by identifying market opportunities, emerging trends, and executive buyer community needs. Provide input to annual strategic plans, goals, and KPIs that align with organizational objectives and event performance targets. Participate in annual budget planning, forecasting, and analysis for the Executive Buyer relations role Lead, coach, mentor, and develop a high-performing Executive Buyer Relations team focused on consultative business development and strategic relationship management. Foster and ensure a culture of accountability, collaboration, continuous improvement, and customer excellence. Establish and manage clear performance expectations, metrics, and development plans while providing ongoing coaching and feedback. Evaluate organizational capacity and proactively identify staffing needs to support portfolio growth. Recruit, onboard, and retain top talent. Oversee strategies for acquiring, developing, and retaining Executive Buyer relationships across multiple industries. Ensure the Executive Accounts team delivers a personalized, white-glove experience throughout the customer lifecycle. Partner closely with the Sales organization to align executive audience strategy with supplier recruitment and revenue objectives, ensuring balanced event participation and customer success. Collaborate with Operations and Customer Success/Event Experience teams to design and execute exceptional event experiences that consistently exceed attendee expectations. Work with Marketing to develop audience acquisition campaigns, executive communications, thought leadership, and engagement initiatives to strengthen the Brand(s) Lead and oversee Event Content development to ensure educational programming reflects industry priorities and executive interests. Oversee, inspire and manage Event Advisory Boards to manage for Industry expertise, Event support and leverage Industry priorities and interests Identify opportunities to improve processes, technology, customer experience, and operational efficiencies Utilize Salesforce and other business intelligence tools to measure team performance, forecast audience growth, and support strategic decision-making. Qualifications Bachelor's degree or equivalent professional experience. 10+ years of progressive leadership experience in business development, strategic account management, executive relationship management, hosted buyer events, or related industries. Strong strategic planning skills with experience developing and executing growth strategies. Proven ability to build trusted relationships with senior executives and industry leaders. Experience collaborating across Sales, Marketing, Operations, and Customer Success organizations to achieve shared business objectives. Strong analytical skills, including experience with forecasting and KPI management. Experience with Salesforce and Hubspo…

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