Senior Director, Digital Marketing

Logistics at full potential. At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of. The Senior Director, Digital Marketing is a newly created global leadership role responsible for building and scaling a best-in-class digital marketing engine that drives the GXO customer value proposition & differentiation in the 3PL, contract logistics and warehouse automation spaces. This role influences the enterprise digital marketing strategy (set by SVP) and leads the team responsible for Marketing Operations, Digital Campaigns, and Project Management that powers data-driven, performance-based marketing across all channels. The Senior Director, Digital Marketing will help define and execute the enterprise digital strategy, translate complex business offerings into clear, buyer-centric digital experiences, and align digital programs to demand generation, sales enablement, customer engagement objectives, ultimately driving measurable pipeline and revenue impact. This a build, scale, transform and create role critical to driving GXO’s growth agenda. Position is hybrid and based out of our GXO office in Charlotte NC, Greenwich CT, Fort Lauderdale FL, or Irving TX. What you'll do on a typical day: Digital Strategy Executing the enterprise digital marketing strategy across owned, earned, and paid channels In partnership with the regions defining the digital channel mix, campaign orchestration, and always-on demand programs aligned to customer and decision stages Optimizing the end-to-end digital customer journey to maximize engagement, conversion, and pipeline contribution (Marketing Sourced, Marketing Influenced, ROMI and ROAS Search & Paid Media – Paid/SEO/AEO/GEO Leading SEM/paid search and paid media (paid social, display) strategy to drive qualified traffic, visibility, and lead capture across priority verticals In partnership with the regions and other stakeholder executing organic search (SEO) and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to maximize discoverability across search and AI-driven engines Managing budget, bid, keyword, and channel optimization to maximize efficiency and return on ad spend (ROAS) Managing agency and media partner relationships, holding partners accountable to performance, quality, and ROI Account-Based Marketing (ABM) Defining the enterprise ABM strategy, target account selection, and tiering in partnership with Sales and Account Management. Building 1:1, 1:few, and 1:many ABM programs that engage priority accounts with personalized, multi-channel digital experiences. Facilitating key ABM initiatives (including paid media, social, email nurture, targeted account plays) and expanding into new formats and emerging channels (video, personalization, AI-enabled targeting) Aligning ABM plays with Sales to accelerate engagement, pipeline, and revenue across priority accounts Marketing Operations, Technology & Automation In partnership with multiple stakeholders, helping to define the MarTech stack (marketing automation, analytics and other platforms) and ensuring integration with Salesforce and the broader commercial technology ecosystem. Building and standardizing marketing operations processes, campaign workflows, and project management disciplines across the marketing organization. Building lead scoring, nurture, and lifecycle automation to accelerate lead-to-revenue velocity Ensuring data governance, privacy compliance, and a single view of digital engagement across GXO. Change Leadership & Team Management Help design the new digital marketing operating model, roles & responsibilities, digital framework and governance charter in partnership with the SVP o…

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