Senior Director Customer Planning

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-VB1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $181,600 - $254,200 Annual Bonus Eligibility Comprehensive Benefits Package 401k & Company Match The posted salary range reflects the range the Company reasonably expects to pay for this position. Actual starting salary will be determined based on internal pay equity to promote consistency and fairness across comparable roles, while also considering the candidate’s relevant experience and qualifications. Position Summary: At Bimbo Bakeries USA, Revenue Growth Management is a critical competitive advantage that enables sustainable, profitable growth. The Senior Director, RGM - Trade Investment & Promotional Strategy will lead the strategy, governance, planning, and performance management of BBU's total trade investment, including on-invoice and off-invoice discounts. This leader will define how promotional investment supports brand roles, customer strategies, revenue growth, and margin expansion. Working at the intersection of Sales, Marketing, Finance, Category Management, Demand Planning, and the broader RGM team, the role will convert enterprise strategy into customer-level promotional plans, targets, guardrails, and investment choices. The successful candidate will combine strong commercial and financial acumen with deep promotional expertise. This role is ideal for a strategic operator and change leader who can balance growth and profitability, bring discipline to a complex investment portfolio, and build a fact-based learning agenda that improves future decisions. Key Responsibilities: Own Total Trade Investment Strategy & Governance Define the enterprise trade investment strategy and establish clear principles for where, why, and how BBU invests across brands, customers, channels, and promotional vehicles. Lead governance of the total trade budget, including allocation, authorization levels, controls, risk management, and escalation of exceptions. Create transparency to the mix of on-invoice and off-invoice discounts and recommend the optimal investment structure based on business objectives, customer economics, financial impact, and execution requirements. Establish investment guardrails that protect profitability while enabling customer growth and strategic flexibility. Set Promotional Strategy, Targets & Guardrails Define enterprise promotional strategy, objectives, and success measures by brand role, portfolio priority, channel, and customer. Set promotional targets and guardrails, including frequency, depth, duration, mechanics, timing, and expected financial outcomes. Ensure promotional choices are grounded in consumer and shopper behavior, customer dynamics, competitive context, price-pack architecture, and willingness to pay. Partner with Brand Marketing and RGM Strategy to clarify the role of promotion within each brand's growth algorithm and commercial plan. Translate Strategy into Customer-Level Plans Lead the development of customer promotional plans that connect enterprise priorities to account-specific opportunities and constraints. Partner with Sales and Customer teams to optimize event calendars, investment levels, mechanics, and funding approaches while maintaining strategic and financial guardrails. Challenge incremental requ…

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