Senior Demand Planner

Senior Demand Planner – Supply Chain & Forecasting Location: Toronto, Ontario, Canada Employment Type: Full-time Work Model: Hybrid Salary: CA$72,000–CA$116,150 Overview Senior Demand Planner responsible for developing and managing SKU and brand-level forecasts across a portfolio of products. The role combines demand planning, statistical analysis, cross-functional collaboration and forecasting system management to improve forecast accuracy and support supply and commercial objectives. Key Responsibilities Own SKU and brand shipment forecasts across assigned product categories. Lead monthly Demand Supply Reviews and contribute to business planning processes. Partner with Sales, Marketing, Supply Planning, Finance and Commercial teams. Use sales, customer and consumption data to develop and refine forecasts. Develop forecasts for new products, special packs and pre-packs, including cannibalisation assumptions. Analyse forecast performance, MAPE, bias and other demand planning metrics. Prepare reporting, dashboards and insights for cross-functional stakeholders. Lead process, reporting and forecasting system improvement initiatives. Support strategic and financial planning updates. Incorporate SKU vulnerability and inventory considerations into forecasts. Support slow-moving and obsolete inventory management. Train and mentor planners and cross-functional colleagues. Act as a data lead for Demand Planning functional and master data. Support forecasting system setup, product hierarchies, reporting and troubleshooting. Requirements Bachelor’s degree in Business, Economics, Management Science, Mathematics, Statistics or related field. 4–6 years of experience in supply chain, demand planning, sales operations, category management, logistics or analytics. Experience in demand forecasting, ideally within FMCG/CPG. Advanced Excel and business reporting capabilities. Experience with SAP, APO or other forecasting software. Strong statistical, analytical and numerical skills. Strong problem-solving, systems thinking and continuous improvement mindset. Ability to influence across functions and work effectively with senior stakeholders. Strong communication, collaboration and decision-making skills. Comfortable working with complexity and ambiguity. Preferred MBA. IBF, APICS or Six Sigma Green Belt certification. Experience with SAP BW, SAP BI/HANA, Cognos or similar reporting platforms.

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