Sales Manager – Ontario & Western Canada

Richelieu Hardware is looking for a highly motivated, results-oriented Sales Manager to lead and develop a team of seven sales representatives responsible for driving profitable growth across Ontario and Western Canada. This is a hands-on, player-coach role that combines sales leadership, strategic account development, and direct customer engagement. The successful candidate will lead by example, actively participate in key customer relationships, pursue new business opportunities, and coach the sales team to consistently achieve and exceed performance targets. The ideal candidate brings a strong understanding of the door hardware, builders’ hardware, and distribution industries, along with a proven track record of building high-performing sales teams, growing market share, and developing lasting relationships with customers, distributors, builders, contractors, and other industry partners. Key Responsibilities 1. Sales Leadership & Team Development Lead, coach, and develop a team of seven sales representatives across Ontario and Western Canada. Establish clear sales objectives, territory plans, performance expectations, and measurable KPIs. Conduct regular one-on-one coaching sessions, pipeline reviews, territory assessments, and performance evaluations. Foster a high-performance, accountable, and customer-focused sales culture. Identify skill gaps and provide ongoing training, mentorship, and development opportunities. Lead by example through active participation in customer meetings, negotiations, and business development activities. 2. Revenue Growth & Business Development Develop and execute strategic sales plans to achieve revenue, margin, and market-share objectives. Identify and pursue new business opportunities within the door hardware, builders’ hardware, construction, and distribution markets. Strengthen relationships with existing customers while expanding the company’s customer base. Develop opportunities with distributors, dealers, builders, contractors, developers, and other relevant industry stakeholders. Monitor market trends, competitive activity, and emerging opportunities to maintain a competitive advantage. Drive profitable growth through effective pricing strategies, product positioning, and disciplined sales execution. 3. Strategic Account Management Personally manage and develop key strategic accounts and high-value customer relationships. Support the sales team in securing major projects, negotiating commercial agreements, and resolving complex customer issues. Build strong relationships with decision-makers across the distribution and construction supply chain. Ensure the company delivers a consistent, professional, and value-added customer experience. Identify opportunities to increase customer penetration, product adoption, and share of wallet. 4. Territory & Sales Performance Management Oversee territory coverage and sales execution across Ontario and Western Canada. Ensure sales representatives maintain accurate forecasts, qualified pipelines, and actionable territory plans. Establish a disciplined sales management cadence focused on results, accountability, and continuous improvement. Analyze sales performance, profitability, customer activity, and market potential to guide business decisions. Work with the team to address underperformance, remove barriers, and capitalize on growth opportunities. Ensure resources and sales efforts are aligned with the company’s overall commercial strategy. Participate in key association events and develop industry relationships that assist Onward to strengthen its position with current and potential new customers 5. Cross-Functional Collaboration Work closely with operations, customer service, purchasing, marketing, and senior leadership to support sales growth. Collaborate on inventory availability, product launches, pricing initiatives, and customer-specific requirements. Communicate market intelligence and customer feedback to inform bu…

View the full posting and apply