About Carlo’s Bakery
Carlo’s Bakery, home of the “Cake Boss,” is a world-renowned bakery known for its high-quality, handcrafted desserts and exceptional customer experience. We take pride in our craftsmanship, creativity, and family-oriented culture.
Position Summary
We’re looking for a highly creative, social-first Content Creator / Strategist who lives and breathes internet culture. This role is hands-on, responsible for ideating, filming, and editing content while also driving strategy across channels. The ideal candidate can move quickly, spot trends early, and turn ideas into high-performing content in real time.
Responsibilities
- Develop and execute a content strategy across TikTok, Instagram, Facebook, and YouTube
- Generate fresh, engaging content ideas daily that align with brand goals and audience growth
- Identify and act on emerging trends, viral formats, and platform updates
- Concept & script content from idea to final execution
- Film content on-site, in real-time, and during planned shoots
- Edit short-form and long-form video (cuts, pacing, captions, music, transitions) optimized for each platform
- Produce content that feels native, authentic, and engaging—not overly produced
- Support product launches, campaigns, and always-on social content
- Collaborate with influencers/creators to develop organic, high-performing content
- Engage with the community through comments, DMs, and reactive content opportunities
- Track performance and optimize content based on data and insights
- Maintain a consistent brand voice while adapting to different platforms and audiences
Qualifications
- 2+ years of experience creating content for social media (brand or personal accounts)
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and social trends
- Proven ability to ideate, film, and edit content independently
- Proficiency in editing tools (CapCut, Adobe Premiere, Final Cut, etc.)
- Strong storytelling instincts and understanding of what makes content perform
- Ability to work quickly, meet deadlines, and adapt in a fast-paced environment
- Passion for social media, pop culture, and the creator/influencer space
Ideal Candidate Also Possesses
- Experience working with influencers or managing creator partnerships
- Background in food, lifestyle, or entertainment content
- Experience with social media analytics and performance tracking
- Photography or design skills
- Comfortable being on camera (a plus, not required)
Why Join Carlo’s Bakery?
- Opportunity to grow with an internationally recognized brand.
- Friendly and collaborative work environment.
- Hands-on experience in the baking industry.
- Employee discounts on our famous baked goods.
Apply today and become part of the Carlo’s Bakery family — where passion, craftsmanship, and teamwork create something truly sweet every day!