Regional Commercial Director, West

Founded in Florence in 1860, Panerai forged its reputation by developing precision instruments and professional watches for the Royal Italian Navy, renowned for their reliability and functional design. Rooted in performance, purpose, and precision, the Maison embraces its heritage while pushing the boundaries of innovation, combining Italian design with Swiss expertise. Today, Panerai continues to create tool watches that serve as trusted companions for every adventure, even in the most demanding environments. We are seeking a highly ambitious, experienced, and results-driven Regional Commercial Director to lead, develop, and scale our North America West Coast region. In this pivotal leadership role, you will be responsible for the strategy and 360-degree commercial execution across all distribution channels, including company-owned retail boutiques, partner-operated locations, and multi-brand watch partners. Your day-to-day functions will include organizing and ensuring synergy across several cross-functional teams to achieve positive brand and business impact in the West Coast region. Part analytical strategist and part luxury brand champion, you will drive operational excellence, inspire high-performing teams, and cultivate an environment that consistently meets both brand milestones and ambitious revenue targets. Key Responsibilities In collaboration with the Brand President and other Regional Partners: 1. Business Development: Market Strategy, Turnover & Sales Develop annual, monthly, and 3-year plans and budgets. Execute strategic commercial plans to achieve financial targets, with the ability to adapt to changing priorities. Partner closely with HQ to help shape and adapt the commercial roadmap for the West Coast, ensuring plans align with global brand guidelines while remaining highly relevant to local market dynamics. Closely monitor and analyze sales performance in all boutiques and wholesale distribution channels. Partner closely with the Operations and Supply Chain teams to ensure that all boutiques have the correct product assortment and optimal product availability to achieve sales goals. Establish and maintain collaborative, productive relationships with HQ NY and Headquarters in Geneva and Milan. Develop events and media schedules in cooperation with the Marketing and Communications Department to strengthen relationships with the existing client base and reach new prospects. Partner closely with the Brand President on the regional P&L, ensuring the Group’s internal control procedures are implemented, complied with, and closely monitored. Ensure all employees are assigned clear sales and productivity goals and receive the necessary support to reach them. Lead reporting, analysis, and stay highly informed of market trends and business opportunities. 2. Client Experience & Boutique Journeys Map, elevate, and refine the end-to-end client journey at the boutique level, ensuring every touchpoint delivers a seamless, memorable, and personalized luxury experience. Manage regional client relations and ensure the highest standards of luxury client service. Maintain and nurture relationships with top VIPs and collectors in support of boutique teams. Ensure boutique managers proactively drive the clienteling process and database management. Partner with the Client Experience /Marketing team to develop targeted actions to strengthen relationships with existing customers and acquire new ones. Elevate awareness of the Brand and provide regional input to the Client Experience team to implement local activities that maximize sales and customer loyalty. 3. People & Talent Development Participate in the recruitment for all open positions and the professional growth of boutique teams, closely coordinated with the HR Department. Manage, implement, and monitor all Ambassador KPIs, guidelines, and procedures. Support boutique managers' development and help them actively manage team performance. Identify and develop Brand Ambass…

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