Programmatic Media Buyer
TalentHopThis is a Fully Remote Job About Our Client: The organization operates within the active lifestyle marketing industry, focusing on supporting leading active lifestyle brands through integrated media and communications. It addresses the challenge of effectively reaching and engaging active lifestyle audiences by combining expertise in media planning, buying, digital media, and affiliate marketing. The company has over two decades of experience partnering with brands to target and inspire this market segment. About the Opportunity: The PROGRAMMATIC MEDIA BUYER plays a critical role in the brand and performance media efforts, overseeing the planning, buying, execution, and optimization of campaigns across programmatic platforms including CTV, streaming audio, display, native, digital video, and digital out-of-home. This position ensures that media budgets are strategically allocated to the most effective channels and audiences, driving measurable results and connecting brand storytelling to business outcomes. Responsibilities: Plan, execute, and optimize programmatic campaigns within DSP platforms. Manage daily campaign activities including pacing, optimization, trafficking, vendor communication, and maintenance. Develop media plans covering audience strategy, market mix, reach and frequency, budget allocation, and flighting. Negotiate programmatic deals with broadcast, cable, streaming, and audio partners. Collaborate with media strategy, analytics, account, and creative teams to align campaigns with brand goals and measurement frameworks. Analyze campaign performance and deliver clear recommendations and client-ready reports. Ensure accuracy by quality checking buys, orders, invoices, and post logs throughout campaigns. Monitor industry trends and identify opportunities in programmatic channels, focusing on TV, CTV, and audio. Requirements: Bachelor’s degree. 3-5 years of experience in TV, CTV, audio, and cross-channel media buying. Hands-on experience with DSP platforms such as The Trade Desk, Amazon DSP, and Tatari. Proven ability to build comprehensive media plans and negotiate programmatic deals. Strong understanding of media planning metrics and familiarity with audience planning tools like Nielsen or Comscore. Capability to manage programmatic campaigns from setup through optimization and reporting. Knowledge of measurement techniques including brand lift and marketing mix modeling. Strong analytical skills and attention to financial detail. Experience with ad serving tools and trafficking coordination. Effective communication and project management skills. Adaptability and interest in emerging platforms and capabilities. Pay Range and Compensation Package: Salary range of $60,000 to $70,000 depending on experience. Benefits & Perks: Health insurance. Dental insurance. Vision insurance. 401(k) match. Flexible work hours. Remote work options. Wellness incentives. Team activities including hikes and runs. Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note: TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.