Product Marketing Manager - Legal Intake & Orchestration - 11926
Coupa• Hartford
• United States
• Tonkean
• Mid-Senior Level
• Remote
The Opportunity
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to
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predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Product Marketing Manager - Legal Intake & Orchestration at Coupa:
Coupa is looking for a Product Marketing Manager to help drive the positioning, go-to-market strategy, and market adoption of our Legal Intake & Orchestration offering, powered by Tonkean.
This role sits at the intersection of product, sales, marketing, customers, analysts, and partners. You’ll become an expert in the challenges facing modern legal departments—from fragmented intake and manual workflows to AI adoption, contract processes, and cross-functional collaboration—and translate those challenges into compelling product stories and go-to-market programs.
We’re looking for someone who understands the legal technology landscape and is also a strong, hands-on product marketer. You should be equally comfortable developing messaging and positioning, building a sales deck, creating and delivering a product demo, briefing an industry analyst, or hosting a webinar for legal operations leaders.
This is a highly cross-functional role with significant ownership and visibility across Coupa and the broader legal technology ecosystem.
What You’ll Do
Product Positioning & Messaging
• Own and evolve positioning, messaging, and value propositions for Coupa's Legal Intake & Orchestration offering.
• Translate complex product capabilities—including AI, agentic orchestration, workflow automation, integrations, intake, and legal operations use cases—into clear, differentiated customer value.
• Develop persona-specific messaging for legal operations, General Counsel, legal technology leaders, procurement, IT, and other stakeholders.
• Maintain a strong understanding of the legal technology landscape, customer pain points, emerging trends, and competitive alternatives.
• Partner closely with Product Management to understand the roadmap and translate new capabilities into compelling market narratives and launches.
Content & Sales Enablement
• Personally create high-quality product marketing and sales enablement materials, including:
• Product and solution presentations
• Sales decks and pitch materials
• One-pagers and solution briefs
• Battlecards and competitive materials
• Customer-facing presentations
• Website and campaign content
• Product launch materials
• Use-case and industry content
• Equip Sales, Customer Success, Solutions Consulting, and partner teams with the messaging, tools, and training they need to effectively position and sell the offering.
• Develop repeatable storytelling around key legal use cases such as legal intake, matter management, contract processes, self-service, legal service delivery, AI agents, and workflow orchestration.
• Product Demos & Webinars
• Develop compelling product demos that bring key Legal Intake & Orchestration use cases to life.
• Become comfortable demonstrating the product directly to internal and external audiences.
• Work with Product a