Passenger Rail Marketing Program Leader - State Prog Admin Prin

Job Details Working Title: Passenger Rail Marketing Program Leader Job Class: State Program Administrator Principal Agency: Transportation Dept Job ID : 97760 Location : St. Paul Telework Eligible : Yes Full/Part Time : Full-Time Regular/Temporary : Unlimited Who May Apply : Open to all qualified job seekers Date Posted : 10/15/2026 Closing Date : 10/28/2026 Hiring Agency/Seniority Unit : Transportation Dept / Transportation-MAPE Division/Unit : SUSTAIN PLAN & PR MGMT DIV /Feight & Commercial Vehicle Operations/Passenger Rail Program Work Shift/Work Hours : Days Days of Work : Monday - Friday Travel Required : Occassional Salary Range: $32.97 - $48.60 / hourly; $68,841 - $101,476 / annually Classified Status : Classified Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE FLSA Status : Nonexempt Designated in Connect 700 Program for Applicants with Disabilities: Yes The work you'll do is more than just a job. At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities. Job Summary This position is located at Central Office in St. Paul and may have the flexibility to telework, work a hybrid schedule, or work in the office. The incumbent will be required to make a telework arrangement with their supervisor. The incumbent will be expected to work in the office as determined by policy and discussion with their supervisor. This position serves as the marketing lead for MnDOT’s Passenger Rail program, overseeing statewide and Midwest-focused marketing and promotional efforts. Responsibilities include developing marketing plans, conducting market and business analysis, creating written and graphic content, and managing digital and promotional campaigns. The position manages MnDOT’s passenger rail brand assets, including developing logos, brand standards, and other materials, coordinating with legal counsel on intellectual property protection, and overseeing contracts related to the use of MnDOT-owned brand assets. The role supports the Passenger Rail Transportation Program Director by overseeing day-to-day marketing, promotion, ridership, and revenue activities. Duties include analyzing ridership and revenue trends, developing and executing marketing strategies, and leading efforts to increase ridership, revenue, and brand awareness, as well as supporting food and beverage program performance. This position also represents MnDOT on state and national passenger rail committees, manages stakeholder groups, develops public engagement strategies, and coordinates events across Minnesota to promote intercity passenger rail services. MnDOT does not sponsor applicants for visas or Optional Practical Exam for STEM Students. Individuals must be legally authorized to work in the US at the start of employment Qualifications Minimum Qualifications Two years of advanced professional experience in the areas noted below: Note: A bachelor's or master’s degree in marketing, communications or business administration will substitute for six months of advanced professional experience. Experience creating and implementing marketing campaigns and strategies, developing marketing content, and managing return on investment; Experience analyzing data sufficient to make recommendations to program managers on passenger rail rider participation and program process and procedures; Experience with project management; Experience using marketing and communications design systems such as: Adobe Pro, In-Design, suite, and web platforms sufficient to design marketing communication materials, branding, websites, logos for attire, etc. Preferred Qualifications Experience with contract negotiations. Experience with railroads, passenger rail, and…

View the full posting and apply