Paid Social Media Buyer - Meta

About Purity Products For more than 30 years, Purity Products has made trusted nutritional supplements for health-conscious customers. Today we combine the stability and resources of an established company with the speed and startup mindset of P2P Labs, our in-house growth studio. As our DTC brands continue to grow, we're looking for a Paid Social Media Buyer - Meta to join our Growth team. Location: Plainview, NY — Hybrid (3 days on-site/2 days remote) Employment Type: Full-Time Compensation: $90,000-$105,000 Based on Experience Benefits: Full benefits package (medical, dental, vision, life, AD&D, 401k) You know what to test next. We can build it this week. Every media buyer knows the feeling: you have the perfect test in mind, and then you wait three weeks for someone to make the creative. That doesn't happen here. Through P2P Labs , our in-house growth studio, you'll work directly with our creative lead, landing page builder, ecommerce manager, and creative strategy team. Need a new hook, a new ad, a new landing page or a new offer? We can build it, fast. That means more tests, quicker feedback, and room to push hard when something works. Meta is our biggest paid growth engine across a portfolio of DTC brands, including Purity Products and Cheerific. We want someone who will make it work even harder. You won't be managing an agency or reading someone else's reports. You'll be in the accounts. What you'll own Meta, first and foremost Run the Meta ad accounts day to day across multiple DTC brands Own campaign structure, budgets, bidding, audiences, placements and pacing Run a constant testing program across creative, offers, and landing pages : launch, read the results, cut the losers, scale the winners Hit CPA, ROAS, new-customer and profit targets Know when to push spend, and when the data says to pull back Turn results into creative direction: what's working, why it works, and what we should make next Use competitor and market research to find new hooks, formats and offers Keep up with Meta changes, including Advantage+, Andromeda, new formats and policy updates What's under the dashboard Work with Meta Pixel, Conversions API, Events Manager, Shopify and third-party attribution tools Troubleshoot event match quality, deduplication, browser vs. server-side events and purchase values Compare Meta's reporting against Shopify and tools like Northbeam or Triple Whale. When the platforms disagree, figure out why. Beyond Meta Meta is the main focus, but it won't be the only channel forever. P2P Labs keeps testing new channels, including paid search, AppLovin, X and others. You don't need to be an expert in all of them. You do need the curiosity to learn a new channel, launch it smartly, and answer one question: Does this deserve more budget? You're a fit if you Have 3–5+ years of hands-on Meta media buying , ideally for a DTC brand or a performance agency Have scaled accounts yourself and can tell us what happened when performance started to break Know the difference between one bad day and a real signal that something needs to change Understand that great Meta performance today isn't only media buying. Creative, offers, landing pages and measurement all matter. Have personally managed meaningful paid media budgets Are fluent in Meta Ads Manager, Pixel/CAPI, and Events Manager Have experience with at least one other paid channel, such as Google, TikTok, YouTube, AppLovin, X or programmatic Know attribution platforms like Northbeam or Triple Whale Are comfortable in spreadsheets and understand CPA, CAC, ROAS, LTV, payback and the tradeoffs between attribution models Turn data into decisions, not just reports Can move fast and juggle priorities across several brands Even better if You've worked in supplements, health, wellness, beauty, or another category where customers buy again and again You understand subscriptions, and know why the cheapest first order isn't always the best customer You already use AI to analyze pe…

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