Paid Social Media Buyer (Meta)

Law Brothers is one of the largest plaintiff-side personal injury firms in the country and we are scaling nationwide. You have probably seen our ads. We are among the heaviest advertisers in our markets, across TV, search, out of home, radio, and paid social, and we treat marketing as a core function of the firm, not a cost center. Our number is 800-222-2222. Our job is to make sure the right people call it and get the help they need. Meta is the channel we intend to grow in a massive way. You will take our Meta program from where it is today and build it into one of our largest acquisition engines. What you will own Media buying Full hands-on control of our Meta accounts across Facebook, Instagram, Threads, and Audience Network: structure, audiences, placements, bidding, pacing, and daily optimization A structured daily decision process: find the anomaly, diagnose it, scale what is working, cut what is not, and write down why Lead form and landing page performance, in partnership with our web team Pixel, Conversions API, and event health. If an event is misfiring, you catch it before anyone else does Expansion into adjacent channels as results justify it, starting with TikTok, Snapchat, and YouTube, with a path to CTV and programmatic Testing and optimization A repeatable creative testing system: hypotheses, variant counts, kill rules, scale rules, and documented learnings that compound over time Ongoing tests across audiences, offers, formats, and landing pages, with results presented to leadership in plain language Budget and bid management against qualified lead volume and cost per signed case, not raw lead count Lead quality loop Work directly with intake and case management to connect spend to contact rate, sign rate, and case quality Build and maintain offline conversion feeds from our intake and case management systems back into Meta so the algorithm optimizes toward the cases we actually want Use downstream quality data to reshape targeting, creative, and budget allocation Creative partnership Brief our in-house content team and UGC vendors on concepts, hooks, and formats based on what the data says is working Write or shape ad copy and asset specs, and give performance-based feedback that makes the next round better Run English and Spanish campaigns with distinct creative strategies for each Reporting Daily reads of channel dashboards (we run on Domo) and weekly reporting on spend, cost per lead, cost per qualified lead, cost per signed case, and creative performance Partner with our data team to build the dashboards you need and to reconcile Meta’s reporting against our own intake data Help separate what Meta drives from what TV and search drive, using geo comparisons and incrementality tests Platform and vendor relationships Own the relationship with our Meta rep: betas, new placements, policy changes, account health Evaluate outside vendors and lead sources when we consider them, and tell us honestly whether they beat what you can do in house What you bring 3 or more years of hands-on paid social buying, in house or agency, including a sustained stretch where you personally controlled a six-figure monthly budget. We will ask you to walk through the accounts A primary background in lead generation: legal, insurance, home services, financial services, education, or a comparable high-value vertical. Ecommerce or CPG experience counts if you can show you understand lead gen funnel dynamics Expert-level fluency in Meta Ads Manager, including Advantage+ tradeoffs, Conversions API, offline conversions, and custom and lookalike audience strategy Comfort in a spreadsheet and the ability to explain what the numbers mean to a lawyer Strong creative instincts: you can look at ten ads and tell us which three to scale and why, and you can brief a video concept from a data insight A record of finding problems before being told about them, diagnosing the root cause, and fixing them without waiting for permission Active use of AI …

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