Mgr Customer Planning

Location: Hershey, PA or Remote Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day. How will you fit in the big picture? This role focuses on leveraging specialized expertise to develop and implement strategies that anticipate and address customer needs and behaviors, thereby optimizing sales and profitability. The individual operates as a subject matter expert, delivering significant contributions to projects and processes with measurable impact on business outcomes. They serve as trusted advisors and thought partners, guiding others through complex challenges within their area of specialization. Working independently with limited supervision, they analyze multifaceted problems and influence stakeholders across divisions by strategically communicating facts, policies, and practices. This position requires advanced knowledge and skills, with a strong understanding of how their work affects related areas, ensuring alignment with broader organizational goals. What will you do? Develop Customer‑Centric Strategies to Optimize Sales and Profitability: The role applies advanced analysis to identify customer needs and develop actionable strategies. It evaluates customer segments, buying behaviors, and market shifts to guide planning tactics. This work directly influences assortment, promotion, and investment outcomes. Lead and Contribute to High‑Impact Projects Across the Division: The role leads and delivers major portions of projects, ensuring recommendations reflect deep subject matter expertise. It evaluates complex trade‑offs, identifies risks, and ensures outputs align with planning standards. These contributions strengthen cross‑functional decision‑making. Serve as a Trusted Advisor to Stakeholders: The role provides specialized guidance to leaders across Sales, Supply Chain, Finance, and Category Management. It explains complex insights and influences adoption of recommended strategies. This advisory role ensures customer‑driven decisions support cross‑functional alignment. Analyze Complex Customer Planning Issues Across Multiple Areas: The role conducts advanced analysis using multiple data sources, scenarios, and performance variables. It identifies root causes, evaluates dependencies, and develops solutions that support scalable improvements. These recommendations help resolve cross‑team planning gaps. Influence Planning Decisions Through Strategic Communication: The role communicates insights to internal and external stakeholders to shape planning outcomes. It explains risks, policies, and assumptions clearly to drive alignment. This influence ensures planning decisions support organizational goals. Minimum Education & Requirements Experience: 5+ years of relevant experience Strategic Planning - Advanced Data Analysis - Intermediate Customer Trends - Advanced Working Across Organizational Lines - Intermediate Process Improvement - Intermediate The anticipated base salary range for this role is $96,240 to $120,300 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a…

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