Meta Ads Media Buyer
Scaled.AIMeta Ads Media Buyer – Healthcare Products We’re looking for an experienced Meta Ads Media Buyer to manage and scale paid campaigns for two healthcare-focused products. Need to understand CAPI and tracklution. This role is for someone who understands performance marketing, knows how to make decisions from data, and can confidently manage campaigns without needing constant direction. What You’ll Be Doing Build, launch, manage, and optimize Meta Ads campaigns Monitor performance and make data-driven decisions Test new audiences, creatives, offers, and campaign structures Identify what is working and scale winning campaigns Identify underperforming campaigns and make recommendations Work closely with our creative and internal marketing teams Provide clear reporting on performance, testing, and next steps Help us continuously improve CPL, conversion rate, and overall acquisition costs What We’re Looking For Proven experience running Meta Ads Experience with healthcare, health products, supplements, wellness, or similar industries Strong understanding of Meta advertising policies and compliance Experience managing and scaling meaningful monthly ad spend Strong analytical skills and ability to explain why you’re making campaign changes Experience with creative testing and identifying winning angles Comfortable working with tracking, pixels, conversion events, landing pages, and attribution Proactive communication and strong attention to detail We’re not looking for someone who simply checks campaigns once a week. We want someone who actively studies the data, understands why performance is changing, and brings new ideas to the table. Application Process Every applicant will be required to complete a short audit of the accounts/products. You’ll also need to submit a personalized video explaining: What you noticed during the audit What you would change or test first Your experience with similar campaigns Why you believe you’re a strong fit for the role We’ll provide the product information and additional requirements after you apply. To Apply Send me a message with: A quick overview of your Meta Ads experience Examples of healthcare or product campaigns you’ve managed Approximate monthly ad spend you’ve managed Any relevant results or case studies If it looks like a potential fit, I’ll send over both products and the audit requirements.