Meta Ads Media Buyer - Aesthetic Clinics
ConfidentialMETA ADS MEDIA BUYER, AESTHETIC CLINICS (REMOTE, ANYWHERE) We're a performance marketing agency that runs done-for-you Meta ads for medspas and aesthetic clinics in the US. We don't sell leads. We sell prepaid appointments : patients who saw an ad, booked themselves in, and paid a deposit before they ever reach the clinic's calendar. We're hiring a media buyer to own results across our client accounts. You'll be judged on one thing: results. Where you live doesn't matter. What your accounts produce does. This starts as a trial. If we're the right fit, it is absolutely a full-time role. HOW OUR FUNNEL WORKS Meta ad. Video or static, built around one treatment and one offer (for example RF microneedling, body contouring, skin tightening or pigmentation). Landing page. Built for that one offer. It sells a first session, usually $299 and up, for a treatment that naturally leads into a package. Self-booking. Every button goes straight to the booking calendar. No lead forms, no setters chasing people. Deposit. The patient pays to hold their spot. No deposit, no booking. Reminders. Email and SMS sequences get them to show up. Upsell. The clinic turns first-session patients into packages, which is where the real revenue is. We optimize for booked and paid appointments, not cheap leads. The standard: 40+ prepaid appointments per month per clinic on about $3K/month in ad spend , with cost per appointment ideally under a third of the treatment price. WHAT YOU'LL OWN Every client ad account. Launching, testing, killing and scaling campaigns, creatives and offers. Client calls. You run the performance calls with clinic owners. You explain what's working, what isn't and what we're changing, and you take control of the conversation. Tracking. Making sure every booking and deposit is tracked, so decisions are made on real numbers. TEAM CALLS, EVERY TUESDAY AND THURSDAY Ads Manager Call. We go through every account. You say what's going right, what's going wrong and the changes you're making. Creatives Call. You tell our creative designer exactly which creatives you need, for which client and by when. Website Developer Call. You hand over any edits needed on a client's landing page or booking funnel. HOW YOU'RE JUDGED Cost per booked appointment Booked appointments per client against the 40-per-month standard Show rate Revenue the clinic makes from the appointments Clients staying with us YOU'RE A FIT IF You've personally managed Meta ad spend and can show results with real numbers. You've optimized for purchases or bookings, not just leads. You can tell a clinic owner bad news clearly and come with the fix. You can be on calls during US business hours. Medspa, aesthetics or healthcare experience is a big plus. PAY: $3,000 to $4,000 per month to start. TO APPLY, ANSWER THESE (applications without answers won't be reviewed): What's the most you've managed in monthly Meta ad spend, and for what kind of business? Give one account's real numbers: spend, cost per purchase or booking, and results. What did you change to get there? An account's cost per appointment doubled this week and the client is upset. What do you check first, and what do you say on the client call? Which US hours can you be on calls, and what's your time zone? Pay: $3,000.00 - $4,000.00 per month Work Location: Remote