MEDIA BUYER DSP

Responsibilities Launch, optimize, and manage DSP retargeting campaigns in Gambling/iGaming; Build and manage campaign structures based on user segments and funnel stages; Technical setup: pixels, postbacks, user cookies, and tracking/attribution configuration; Analyze key metrics (CTR, CR, CPA, CPC, CPM, Spend, FTD, Deposit Rate) and optimize based on CPA, ROI, volume, and traffic quality; Creative performance analysis, tracking creative fatigue, and briefing the team for video/display creatives; Regular reporting and campaign summaries using Jira and Tableau; Manage campaign budgets independently and ensure compliance with GEO-specific advertising regulations. Requirements Previous experience with ad networks or programmatic traffic sources, with mandatory experience in Gambling / iGaming; Deep understanding of DSP retargeting mechanics, user acquisition/retention, and funnel stages; Hands-on technical knowledge of pixels, postbacks, user cookies, attribution models (post-view vs post-click), and deduplication; Strong analytical ability to analyze CTR, CR, CPA, CPC, CPM, Spend, FTD, and Deposit Rate, with proven experience optimizing for ROI and traffic quality; Experience with A/B testing, tracking creative fatigue, and preparing briefs for video creatives; Practical experience working with Jira and Tableau for campaign reporting and management; Awareness of GEO-specific advertising regulations for gambling verticals; Will be a Plus Hands-on experience working in high-risk/grey-hat verticals (Gambling/iGaming) using specialized niche DSP platforms (such as Ubidex, AdTarget, etc.).

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