Media Buyer / Digital Advertising Manager

Overview We are seeking a dynamic and results-driven Media Buyer / Digital Advertising Manager to lead our digital marketing initiatives. In this role, you will be responsible for strategizing, executing, and optimizing paid advertising campaigns across multiple platforms to maximize reach, engagement, and conversions. Your expertise in media buying, performance marketing, and analytics will drive the success of our online advertising efforts. This is an exciting opportunity for a motivated professional eager to make a measurable impact through innovative media planning and buying. Duties Develop comprehensive media buying strategies aligned with marketing goals, focusing on performance marketing and audience targeting. Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising (Meta Ads), and programmatic media channels. Conduct market research to identify target audiences, industry trends, and competitive insights to inform campaign planning. Utilize ad delivery systems and web analytics tools to monitor campaign performance, analyze data, and generate detailed reports on media performance analytics. Negotiate purchasing terms with media vendors and ad platforms to secure optimal placements and pricing. Coordinate with creative teams to develop compelling ad content tailored for social media advertising campaigns and online advertising channels. Oversee digital marketing budget management, ensuring efficient allocation of resources across campaigns while maintaining ROI targets. Maintain ongoing communication with clients or internal stakeholders to report on campaign progress, insights, and strategic recommendations. Skills Proven experience in paid search marketing, social media advertising campaigns, and programmatic advertising media campaign management. Strong knowledge of Google Ads, Meta Ads (Facebook Advertising), Nielsen audience measurement tools, and ad delivery systems. Expertise in media planning, media buying and planning, and digital marketing budget management. Proficiency with spreadsheets for data analysis, web analytics reporting tools (such as Google Analytics), and marketing analytics platforms. Excellent negotiation skills combined with purchasing experience to secure favorable ad placements. Ability to perform quantitative analysis for media performance analytics and optimize campaigns accordingly. Familiarity with marketing agency operations and client communication strategies in a fast-paced environment. Pay: $52,600.00 - $63,500.00 per year Benefits: 401(k) Employee assistance program Health insurance Parental leave Retirement plan Unlimited paid time off Work Location: In person

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