Media Buyer

Media Buyer Stonegate Firm, LLC — Canton, Ohio About Stonegate Firm, LLC Stonegate Firm, LLC is a consumer advocacy company with offices in Canton, Ohio; Atlantic City, New Jersey; and Sheridan, Wyoming. We help consumers legally and permanently exit timeshare contracts. Stonegate Firm is a leading company in the consumer advocacy industry and was ranked No. 18 on the Inc. 5000 list of America's fastest-growing companies. We are expanding our in-house marketing team and seeking an experienced, results-driven Media Buyer to manage and scale paid lead generation campaigns. Position Overview The Media Buyer will plan, launch, manage, and optimize paid advertising campaigns that generate qualified leads and contribute to customer acquisition and revenue growth. This position will have primary responsibility for day-to-day management of Meta advertising accounts, campaign budgets, testing strategies, performance tracking, and reporting. The Media Buyer will collaborate with marketing, advertising operations, revenue operations, sales, and client service teams to improve lead quality and campaign profitability. Work Arrangement: Remote within the United States, with an optional in-office for candidates located near Canton, Ohio. Key Responsibilities Develop, launch, manage, and optimize lead generation campaigns across Meta (Facebook and Instagram) and additional paid media channels, including Google, TikTok, native advertising, and display. Manage advertising budgets, pacing, bidding strategies, and campaign performance to meet cost-per-lead (CPL), cost-per-acquisition (CPA), and return-on-ad-spend (ROAS) goals. Conduct ongoing testing of ad creative, copy, audiences, landing pages, and campaign structures to improve performance. Implement and maintain campaign tracking and attribution using tools such as RedTrack, Everflow, Meta Pixel, Conversions API, UTM parameters, and CRM integrations. Analyze lead quality and downstream sales outcomes to identify opportunities for campaign improvement. Collaborate with creative and copywriting resources to develop, test, and refresh advertising assets. Evaluate landing pages and quiz-based funnels and recommend changes to improve conversion rates and return on investment. Prepare weekly performance reports covering advertising spend, lead volume, lead quality, acquisition costs, and revenue performance, with actionable recommendations. Monitor changes to advertising platforms, algorithms, policies, and lead generation best practices. Work with advertising operations and revenue operations teams to improve marketing data quality, attribution, and reporting. Required Qualifications At least 3 years of hands-on media buying experience, with a focus on paid lead generation and direct responsibility for advertising budgets. Strong experience managing and optimizing campaigns in Meta Ads Manager, including audience development, campaign structure, bidding strategies, and conversion optimization. Demonstrated ability to improve cost per lead or cost per acquisition while maintaining or improving lead quality. Experience managing substantial monthly advertising budgets. Experience managing more than $500,000 per month in lead generation spend is preferred. Working knowledge of advertising tracking and attribution, including Meta Pixel, Conversions API, offline conversion tracking, and CRM attribution. Experience analyzing campaign performance using spreadsheets, reporting dashboards, and analytics tools. Familiarity with advertising platform policies and compliance requirements, including restrictions applicable to regulated industries. Experience using GoHighLevel (GHL) or a comparable CRM to connect marketing performance with lead quality and sales outcomes. Strong analytical, organizational, and problem-solving skills. Ability to communicate campaign performance, business impact, and recommendations clearly to non-marketing stakeholders. Ability to work effectively in a remote environment, m…

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