Media Buyer

Overview We are seeking a dynamic and detail-oriented Media Buyer to join our digital marketing team. The ideal candidate will possess a strong understanding of digital advertising platforms, data analytics, and strategic purchasing to optimize campaign performance. As a Media Buyer, you will be responsible for planning, executing, and managing advertising campaigns across various channels to maximize reach and engagement. This role offers an exciting opportunity to influence brand visibility through targeted media placements and data-driven decision-making. Duties Develop comprehensive media buying strategies aligned with marketing objectives and target audiences. Manage the purchasing of advertising space across platforms such as Google Ads, Facebook Advertising, and Nielsen media measurement tools. Monitor campaign performance using analytics tools to assess effectiveness and optimize spend for maximum ROI. Negotiate with media vendors to secure the best rates and placements while maintaining quality standards. Collaborate with marketing teams to ensure messaging consistency and campaign alignment with overall branding efforts. Analyze market trends and audience insights to refine targeting strategies continuously. Maintain detailed records of media buys, budgets, and performance metrics for reporting purposes. Requirements Proven experience in digital marketing with a focus on media buying or advertising procurement. Strong knowledge of TV and print advertising and digital analytics platforms. Excellent negotiation skills with the ability to secure favorable terms with media vendors. Proficiency in budgeting, campaign planning, and performance analysis. Familiarity with audience targeting techniques and data-driven marketing strategies. Ability to interpret analytics reports and adjust campaigns accordingly for optimal results. Bachelor's degree in Marketing, Business Administration, or a related field is preferred but not mandatory; equivalent experience will be considered. Join our team as we leverage innovative media strategies to elevate brand presence across digital landscapes! Pay: $55,000.00 per year Benefits: Casual dress Dental care Extended health care On-site parking RRSP match Vision care Ability to commute/relocate: Burlington, ON: reliably commute or plan to relocate before starting work (preferred) Application question(s): Do you have at least 3 years experience of tv advertising Experience: Media buying : 3 years (required) Work Location: In person

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