Media Buyer

Company Overview Kelly/Brady Advertising has established itself as a leader in student recruitment marketing for over 50 years. We deliver innovative strategies and comprehensive media solutions that generate long-term results for our diverse client base, including colleges, universities, and educational institutions. Our full-service agency specializes in media planning, creative development, tracking, analysis, and budgeting to ensure unparalleled success. About the Role KELLYBRADY is seeking an experienced, organized, and strategic Media Buyer to join our team. This role is responsible for planning, negotiating, placing, and managing traditional media for assigned client accounts, including broadcast, outdoor, transit, and specialty media. Working closely with Account Executives, the Marketing Director, media vendors, and internal teams, the Media Buyer ensures campaigns are strategically placed, accurately executed, on budget, and delivering maximum value for our clients. The ideal candidate is a strong negotiator and relationship builder who thrives in a fast-paced agency environment, enjoys working across multiple clients and markets, and has the attention to detail necessary to keep complex media campaigns running smoothly. What You’ll Do Facilitate media planning, buying, and placement for traditional/non-digital media. Negotiate competitive rates and added value to maximize each client’s media budget. Develop and maintain strong relationships and partnerships with stations, media representatives, and vendors. Maintain accurate and current station and vendor contacts within the media buying system. Manage billboard, transit, broadcast, and specialty media contracts and placements. Enter and maintain client media budgets within the buying system. Manage active media campaigns and ensure spending remains within approved budgets. Build and maintain traffic instructions for purchased media. Select and enter appropriate creative assets based on campaign and media requirements. Monitor media buys to ensure placements and traffic are running accurately and as scheduled. Review campaign leads and performance and participate in scheduled client calls as needed to discuss results. Collaborate with Account Executives and the Marketing Director to understand client objectives, media strategy, and placement goals. Meet client, campaign, and internal deadlines while maintaining a high level of accuracy. Research new media opportunities, programming, competitors, industry changes, and emerging media trends. Identify innovative media opportunities and bring new ideas to clients and internal teams. Work collaboratively across departments to successfully execute client campaigns. Maintain a high quality of work while managing multiple clients, campaigns, deadlines, and markets. Perform additional work-related duties as assigned and remain flexible as client and agency needs evolve. What We’re Looking For Leadership & Accountability You take ownership of your work and account outcomes. You can confidently move projects forward, follow strategic direction, build trust with clients and colleagues, and remain accountable for performance, profitability, scope, budgets, and agency goals. Communication & Relationship Skills You are a strong communicator who can build productive relationships with clients, vendors, and coworkers. You have excellent business writing and presentation skills and can clearly communicate recommendations, campaign information, and results. Financial & Strategic Thinking You understand budgets, media spend, profitability, and scope management. You can analyze information, identify opportunities, solve problems, and make practical media recommendations that support client and business objectives. Organization & Project Management You are comfortable managing multiple campaigns, markets, deadlines, budgets, approvals, vendors, and stakeholders simultaneously. You are detail-oriented, responsive, and ab…

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