Media Buyer

Media Buyer / Performance Marketing Manager (Mortgage) — Google, Meta & Bing LeedWallet | [Boca Raton, FL / Hybrid / Remote] | Full-time About LeedWallet LeedWallet is a B2B mortgage lead marketplace. We make our own high-intent borrower leads through our own paid media and consumer funnels. Then we deliver them in real time to direct lenders and brokers through our pingtree. We don't buy leads or use affiliates. Every lead comes from campaigns we build and run in-house. We started with DSCR and now also cover HELOC, FHA, VA, non-QM and second-position mortgages. We also run paid media for lenders and other financial services brands through our agency arm. The Role You'll own paid acquisition on Google, Microsoft (Bing) and Meta, from the first click to a lead a buyer can sell. That means media buying and conversion rate optimization in equal measure. You'll manage large monthly budgets across several loan products, build and test landing pages and multi-step forms, and push down cost per lead while lead quality goes up. Mortgage experience is required. You need to know the difference between a lead that converts and one that just fills out a form. What You'll Do Plan, launch, and optimize Google Search, Performance Max, Microsoft Ads, and Meta campaigns across several mortgage products and states Manage [7-figure] monthly budgets with disciplined pacing, bid strategy, and scaling (you know how to scale without resetting Smart Bidding's learning phase) Own CRO: A/B test landing pages, multi-step forms, offers, and CTAs, and improve form conversion rate and speed-to-lead Build and manage keyword strategy, negative lists, and search term reviews. Keep campaigns split by product and intent Run Meta creative testing: brief the creative team, find winners, spot fatigue, and scale what works in the Special Ad Category for housing and credit (HEC) Own tracking and attribution: UTMs, GCLID, Meta CAPI, offline conversions, and matching leads back to keywords and creatives Report on CPL, CPA, funded rates, and lead quality by channel, keyword, creative, state, and time of day. Make clear calls on where the next dollar goes Work with our buyer and ops teams so the feedback on lead quality reaches campaign decisions Manage client ad accounts for our agency vertical as it grows What You Bring (Required) 3+ years managing paid media hands-on at meaningful spend, with Google, Meta, and Microsoft Ads all in your toolkit Mortgage or lending lead gen experience. DSCR, HELOC, non-QM, FHA/VA, refi, or similar A proven CRO record, with test results you can walk us through Working knowledge of mortgage advertising compliance: Meta Special Ad Categories, TCPA consent, fair lending, and required disclaimers Strong analytics skills: you live in the data, can build your own reports, and trust matched leads over platform-reported conversions You're comfortable with landing page builders, form tools, and tracking setup (GTM, pixels, CAPI, UTMs) You own your numbers, move fast, and can work on your own Nice to Have Experience with pingtree, lead distribution, or lead marketplace models Familiarity with Amplitude, Supabase/SQL, Make.com/Zapier, or Pipedrive Agency or multi-client account management experience Experience with other financial services verticals (debt relief, personal loans) What We Offer [Base salary range] + performance bonus tied to CPL and lead quality targets Full ownership of a fast-growing, multi-channel media program with real budget behind it Direct access to the founder, with no layers or red tape Room to grow into Head of Growth as we add verticals and agency clients To Apply Send your resume and a short note on the mortgage campaign you're proudest of: the channel, the spend, the before-and-after CPL or conversion rate, and what you changed.

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