MEDIA BUYER

Responsibilities Launching and optimizing campaigns in in-app ad networks Sourcing and testing new bundles (angles, creatives, funnels) Scaling profitable campaigns Working with various ad formats Analyzing traffic performance Preparing briefs (technical tasks) for creatives Working with tracking systems and analytics Collaborating with the team Managing campaigns across multiple GEOs Requirements Experience working with in-app traffic sources (Unity Ads, AppLovin, Moloco, etc.) Experience with mobile traffic formats (video, interstitial, rewarded) Experience working with grey-hat verticals Understanding of tracking systems, with hands-on experience (AppsFlyer, Adjust, Keitaro) Strong understanding of key metrics (CPA, FTD, deposits, ROI) Experience working with creatives (especially video) Self-sufficiency and proven experience in scaling campaigns

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