Marketing Technology Specialist

JOB SUMMARY The Marketing Technology Specialist owns the day-to-day mechanics of the customer data platform and marketing technology stack within IT. The current platforms are Salesforce Data Cloud, Marketing Cloud, CRM, and Tableau. The role sits at the intersection of IT and the marketing team, translating business needs into platform configuration and keeping data flowing cleanly from source to campaign activation. The primary focus is Data Cloud—data model, identity resolution execution, segmentation, and calculated insights. The secondary focus is Marketing Cloud technical administration. This role is the IT intake point for technical requests from marketing, e-commerce, and content stakeholders related to the customer data ecosystem, and coordinates implementation with IT development or outside partners. The skills this role requires—data platform mechanics, cross-functional partnership, and the ability to translate business needs into technical execution—are enduring, even as specific tools evolve over time. Two-person IT support model – This position is one component of a two-person IT support model for the customer data and marketing technology ecosystem. The Retail Systems Manager focuses on CRM administration, user provisioning and permissions across the Salesforce suite, monitoring data delivery from enterprise systems into Salesforce, and day-to-day user support. That role also carries general IT support responsibilities beyond Salesforce. This role picks up where the operational work hands off: the Data Cloud environment, data integrations within and across the Salesforce platforms, preparing data for Marketing Cloud and business use, and serving as a technical partner to marketing and business stakeholders. Together, these two roles cover the full lifecycle from data ingestion through business activation. Architecture-level scope – Cross-brand identity architecture, source-of-truth design across the enterprise, and Salesforce ecosystem strategy sit outside this role and are delivered through IT leadership and consulting partner engagements. The Marketing Technology Specialist executes and maintains the architecture that gets set, monitors its health day-to-day, and flags opportunities for improvement to IT leadership and the AI & IT Strategy Group. ORGANIZATIONAL CONTEXT & AREAS OF IMPACT Reporting Relationship & Peers Reports to the Director of Operations Integration & Business Systems, as do: 3PL Vendor Services Coordinator Business Manager Merchandise Support Manager Key Collaborators Market Research & CRM Strategist Retail Systems Manager RESPONSIBILITIES & SCOPE Essential Job Functions PRIMARY Customer Data Platform Mechanics: Owns the configuration and ongoing management of the Data Cloud data model—data streams, data lake objects, data model objects, and calculated insights. Works alongside marketing power users who are actively building in Data Cloud, supporting their work, auditing configurations, teaching platform capabilities, and ensuring technical consistency across the environment. Business power users are expected to be active participants in Data Cloud, including building calculated insights and defining segments; this role supports, enables, audits, and teaches alongside that engagement, not in place of it. Executes and tunes the identity resolution rulesets that unify the 600K+ contact database across brands, working within the architectural framework set by IT leadership and consulting partners. Builds and maintains real-time and batch audience segmentation in collaboration with the marketing team: marketing defines the segmentation strategy and is hands-on in building segments; this role provides technical execution support, ensures segments are properly configured, and proactively recommends segmentation opportunities based on data patterns. Monitors Data Cloud health—identity resolution accuracy, segment population, calculated insight performance, a…

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