Job Summary
This position gathers data and performs analyses to develop and evaluate our client's marketing strategy. He/She consults with internal subject matter experts to assist in identifying the best approach to gather information and solve business issues. This position follows relevant trends, works with marketing research, and conducts customer visits to understand customer needs. He/She uses in-house reporting tools and secondary data sources to gather data for analyses and decision-making. This position summarizes and communicates results of analyses to key stakeholders throughout the organization. Responsibilities: Develops subject matter expertise on internal and external sources of information for analyses to provide information for decision making. Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and our client. Creates and updates business cases by creating sophisticated financial models based on market 3rd party and client data sources (e.g. BIA, Data Warehouse, etc.). Develops metrics to determine the effectiveness of marketing programs and tracks region/product performance. Presents findings cross functionally to key stakeholders and identifies opportunities to bridge relevant initiatives. Qualifications: Bachelor’s Degree or International equivalent Master’s Degree or international equivalent in Marketing - Preferred Experience conducting analysis Proficient in Microsoft Office Word, PowerPoint, and Excel.
Additional Information
1.) Monitor quantitative and qualitative performance to identify opportunities for optimization or expansion. 2.) Support go to market efforts by partnering with cross functional teams to align customer journey changes with launch plans, messaging, and enablement. 3.) Support the deployment of customer experience or process enhancements across the end-to-end journey. 4.) Track and analyze impact on conversion, engagement, and revenue. 5.) Synthesize performance insights and facilitate leadership reviews to drive informed decision making. 6.) Recommend and support rapid pivots or optimizations based on data and business outcomes. 7.) Socialize journey concepts, insights, and recommendations with cross functional stakeholders to drive alignment and adoption.