Marketing & Operations Manager

Founded in Florence in 1860, Panerai forged its reputation by developing precision instruments and professional watches for the Royal Italian Navy, renowned for their reliability and functional design. Rooted in performance, purpose, and precision, the Maison embraces its heritage while pushing the boundaries of innovation, combining Italian design with Swiss expertise. Today, Panerai continues to create tool watches that serve as trusted companions for every adventure, even in the most demanding environments. Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997. Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence. OPERATIONS & MARKETING MANAGER The ideal candidate is a strategic, entrepreneurial, and commercially minded professional with a passion for luxury, client engagement, and business development. You will drive Marketing & Communications, Sales Operations, Boutique Management, and Retailer Go-to-Market initiatives across Latin America, strengthening brand desirability, retail performance, client experience, and revenue growth through impactful, data-driven initiatives. Reporting to the Brand Director, you will partner closely with the Commercial Manager and wider team across E-commerce, Wholesale, Boutique Operations, Marketing, and Events, while managing and developing one direct report. MAIN RESPONSIBILITIES Strategic planning & Reporting Act as a local expert by developing a deep understanding of the market: local trends/practices/initiatives/events from competition to be shared with Management. In close collaboration with team and HQ, define the medium- and short-term marketing and communication priorities and convert them into a yearly business plan and monthly action plan leveraging all components under marketing and communication. Define and localize the Maison's brand narrative for Latin America, adapting HQ guidelines for product launches and messaging. Build partnerships across different industries for high-visibility placements and manage local brand reputation. Develop and present annual marketing plan ensuring strategic budget planning and alignment with Business Objectives. Oversee integrated both paid and organic media strategies (digital, print, social, OOH/DOOH) for brand building and performance, directing agency partnerships. E-commerce & CRM Manage the local e-commerce platform, ensuring accurate product content, pricing, imagery, and availability. Coordinate digital campaigns and newsletters with HQ and agency partners, using analytics and KPIs to drive traffic, engagement, conversion, and sales. Own the Latin America CRM strategy in partnership with commercial team and HQ, championing a client-centric mindset and designing personalized client journeys. Support B2C initiatives, clienteling, gifting, and post-purchase engagement to strengthen client retention and acquisition. Maintain CRM data and identify opportunities to engage dormant clients, celebrate key client moments, and grow the Panerai client portfolio. Monitor performance and provide actionable insights to improve CRM and e-commerce results. Sales, Distribution & Retailization Support LATAM sales objectives through order management, product allocation, replenishment, stock optimization, and supply planning. Partner with Supply Chain and Sales to ensure appropriate stock levels and strategic product allocation based on performance and commercial opportunities. Analyze sell-in, sell-out, stock, model stock, and retailization KPIs, providing regular reporting and reco…

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