Marketing Operations Manager

San Francisco, California Marketing – Marketing / US Full-time Salaried / Hybrid Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. We are looking for a Marketing Operations Manager to build and run the systems, data, and processes behind Samba’s marketing engine. In this role, you will own our marketing technology stack, keep our data clean and trustworthy, and make sure every lead, campaign, and dollar can be traced from first touch to closed-won revenue. You will serve as the bridge between marketing, Sales, Revenue Operations, and finance, so that every team works from the same numbers and the same definitions. If you love building systems that scale, untangling messy data, and giving teams reports they can trust, this role is for you. WHAT YOU'LL DO Technology Stack Management Platform Administration: Own HubSpot as the marketing team’s system of record, including properties, workflows, lists, forms, email deliverability, user permissions, and governance standards. Tool Integration: Connect HubSpot and the wider marketing stack to Salesforce and other tools (website, webinar and event platforms, paid media channels, data enrichment), and monitor sync health so data moves reliably between systems. Vendor Management: Evaluate new software, run pilots, negotiate contracts and renewals with procurement and finance, and remove “shelfware” that team members don’t use. Stack Roadmap: Maintain a documented map of the marketing stack (owners, costs, renewal dates, integrations) and plan where it should go next, including AI and automation tools that help a lean team move faster. Data, Analytics & Attribution Lead Scoring & Routing: Build and maintain fit and engagement scoring models and routing logic so high-intent leads reach the right salespeople quickly, with clear follow-up SLAs across regions. Attribution Modeling: Set up multi-touch attribution models that show which marketing channels (events, content, paid ads, partners, and more) sourced, influenced, and closed deals. Database Hygiene: Clean up duplicate and incomplete records, set data standards and enrichment rules, ensure compliance with privacy regulations (GDPR, CCPA, and other regional laws), and manage opt-in/opt-out lists and subscription preferences. Account-Based Data: Support account-based marketing by maintaining target account lists, account-level engagement scoring, and intent signals across HubSpot and Salesforce. Campaign & Process Optimization Lifecycle Marketing: Standardize the funnel stages (Lead ➔ MQL ➔ SQL ➔ Opportunity ➔ Closed-Won) with clear definitions, entry and exit criteria, and handoff rules, so sales and marketing speak the same language. Campaign Operations: Own campaign setup standards, including UTM conventions, naming taxonomy, HubSpot campaign objects, and Salesforce campaign hierarchy, so every program is tracked consistently from launch. A/B Testing Frameworks: Set up clean tracking for marketing experiments across email, landing pages, and paid media, with agreed success metrics and sample sizes, so teams can trust their test results. Playbook Creation: Document internal processes, from campaign launch checklists to lead management rules, so the marketing team can scale without losing efficiency. Global Operations: Build processes that work across regions (Americas, EMEA, APAC), including localized forms, regional consent requirements, and routing for international teams. Alignment & Reporting You serve as the vital bridge between marketing, Sales Operations, and finance. Re…

View the full posting and apply