Marketing Operations Manager

At Gatekeeper Systems, we’re revolutionizing retail loss prevention and customer safety through a powerful combination of physical deterrents and cutting-edge technology—including AI, computer vision, and facial recognition. As a global leader with over 25 years of industry excellence and a growing, diverse team of 500 employees across offices in North America, Europe, Australia, and Asia, we’re driven by innovation, integrity, and impact. Join us and be part of a mission-focused team that’s making a real difference in the future of retail, providing innovative solutions and services that redefine industry standards.

POSITION SUMMARY:

The Marketing Operations Manager owns the full marketing operations and customer insights function, serving as the organization’s system owner and super-user for Microsoft Dynamics and Customer Insights. This role is responsible for operationalizing outbound marketing, governing CRM workflows, defining and tracking lead and prospect KPIs, and managing the complete process from lead acquisition through qualification and handoff to Sales (MQL).

This is a foundational role that blends marketing automation, CRM governance, and customer analytics—turning data into actionable insights that drive growth, alignment, and efficiency across Marketing, Sales, and Leadership.

This role is ideal for someone who has already been the primary owner of a CRM and marketing automation platform and wants to build something scalable—not maintain something that already exists.

This is not a junior admin role or a campaign-only role. You will be the system owner, process architect, and internal expert.

This role is for a builder, someone who enjoys turning ambiguity into structure, designing systems from the ground up, and creating clarity where none exists.

WHAT WE OFFER…

Join the team at Gatekeeper Systems and watch your career grow! We offer competitive compensation and benefits packages that include: 

• Attractive Total Compensation Package, including annual bonus
• Comprehensive healthcare benefits including medical, dental, and vision coverage; Life/ADD/LTD insurance; FSA/HSA options.
• 401(k) Plan with Employer Match
• Generous Paid Time Off (PTO) policy
• Observance of 11 paid company holidays
• Various Employee Engagement Events
• Exciting Growth Opportunities
• Positive Company Culture

ESSENTIAL JOB FUNCTIONS; but not limited to:

End-to-End Lead Lifecycle Ownership

• Own the full process flow from lead acquisition through qualification and MQL handoff to Sales
• Define, manage, and optimize MQL criteria, lead scoring models, routing rules, and service level agreements (SLAs) with Sales
• Monitor funnel performance and optimize conversion efficiency

Customer Insights (Customer Data Platform/Marketing Automation) & KPI Ownership

• Act as primary super-user for Microsoft Customer Insights, CRM analytics, and dashboards
• Define and track customer KPIs including engagement, acquisition, retention, loyalty, churn risk, satisfaction, and lifetime value
• Build dashboards and translate insights into recommendations

Marketing Automation & Lifecycle Management

• Build and manage segments, journeys, lifecycle stages, and automated workflows
• Develop behavioral triggers and scoring logic

Outbound Programs & Governance

• Build, QA, and deploy outbound programs (internal and agency-developed)
• Enforce standards for personalization, segmentation, tagging, and journey logic
• Monitor deliverability, engagement, and performance

CRM Governance & Data Hygiene

• Own marketing-related CRM governance
• Improve data completeness, standards, and validation

MarTech Stack & Analytics Infrastructure

• Own integrations and analytics infrastructure, including design, testing, and ongoing optimization
• Review performance with leadership

Cross-Functional Enablement

• Design, document, and train Sales and Marketing on CRM, MQL, and lifecycle workflows
• Partner with Product Marketing and leadership
• Serve as internal SME for marketing automation and analytics

Program & Project Management

• Own marketing operations projects from scoping through delivery
• Build timelines, manage dependencies, and drive cross-functional accountability
• Partner with Marketing, Sales, RevOps, and IT on system and process initiatives

QUALIFICATION REQUIREMENTS 

The requirements listed below are representative of the knowledge, skill and/or ability required.  

• 6-9 years of experience in marketing operations, CRM analytics, or marketing automation with 4+ years owning or leading a CRM and marketing automation platform
• Proven experience building and managing lead lifecycle, scoring, routing, and MQL workflows
• Experience supporting outbound B2B marketing programs in partnership with Sales
• Experience coordinating cross-functional projects and managing timelines
• Experience owning projects end-to-end, including timelines, stakeholders, and delivery
• Comfortable operating with limited structure and building processes from scratch
• Confident partnering with senior Sales and Marketing leaders
• Ability to balance strategic design with hands-on execution
• Strong analytics and data storytelling skills

Preferred

• Experience in B2B tech, SaaS, retail tech or loss prevention
• Familiarity with Power BI, Power Automate, Tableau
• HTML/email editing experience
• Exposure to SQL or predictive analytics

SALARY

$115,000

DISCLAIMER

This Job Description is a general overview of the requirements for the position. It is not designed to contain, nor should it be interpreted as being all inclusive of every task which may be assigned or required. It is subject to change, in alignment with company/department needs and priorities.

Gatekeeper Systems, Inc., is an equal opportunity employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We strongly encourage applications from candidates who demonstrate that they can contribute to this goal. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any protected basis.