Marketing Operations Lead

Title: Marketing Operations Lead

Department: Communications

Reports To: Managing Director, Communications
Location: Towson, MD (Hybrid)

Salary: $80,000 - $90,000 

Overview

Bolton is a leading employee benefits and HR consulting firm dedicated to delivering trusted expertise and exceptional service to our clients. The Marketing Operations Lead will play a central role in ensuring the Marketing Department runs smoothly and efficiently, managing the systems, processes, and reporting that drive our marketing and business development efforts forward.

This role is ideal for an experienced marketing professional who thrives on building structure, improving processes, and balancing hands-on execution with strategic oversight. The Marketing Operations Lead will oversee email marketing platforms, proposal coordination, project management, vendor coordination, event management and budget operations, ensuring that Bolton’s communications and marketing activities are well executed, compliant, and impactful.

Responsibilities

Marketing Operations & Systems

• Manage and optimize email marketing platform, including campaign setup, list segmentation, reporting, and compliance with email regulations.
• Maintain and enhance integration between marketing systems (CRM, automation platforms, website CMS) to support firmwide initiatives.
• Partner with internal teams to ensure proposals, presentations, and marketing collateral are well-branded, accurate, and delivered on time.

Project Management & Coordination

• Lead project management for marketing and communications initiatives, ensuring deliverables are on time, on budget, and aligned with business priorities.
• Coordinate proposal processes across departments, working with consultants, subject matter experts, and leadership to deliver compelling and compliant submissions.
• Develop and refine workflows, documentation, and templates that streamline team operations and improve efficiency.

Data, Reporting & Insights

• Build and maintain reporting dashboards to track marketing and communications performance across campaigns and channels.
• Provide insights and recommendations to leadership to optimize campaign performance, audience engagement, and proposal win rates.
• Ensure marketing data is accurate, consistent, and compliant across platforms.

Budget, Procurement & Compliance

• Oversee budget management, procurement, and vendor/contract administration for the Marketing Department.
• Support audit, recordkeeping, and reporting requirements for marketing operations.

Qualifications

Required

• 5–7 years of progressive experience in marketing operations.
• Hands-on experience managing email marketing platforms and campaign execution.
• Strong project management experience, with the ability to balance multiple priorities and stakeholders, while working in a fast-paced environment.
• Experience coordinating proposals or RFP submissions in a professional services environment.
• Proficiency with marketing automation tools, CRM systems (Microsoft Dynamics, Salesforce or similar), and reporting dashboards.
• Excellent communication skills and the ability to collaborate across functions.
• High attention to detail and strong organizational skills.

Preferred

• Experience in consulting or professional services environments.
• Familiarity with Constant Contact, Microsoft Dynamics and content management systems.
• Basic HTML/CSS knowledge for email and website troubleshooting.
• Demonstrated success in improving marketing processes and introducing operational efficiencies.

Why Join Bolton?

At Bolton, you’ll be part of a collaborative team dedicated to delivering innovative solutions and trusted expertise to clients across the public and private sectors. We value professional growth, operational excellence, and building lasting relationships – with our clients and each other. As Marketing Operations Lead, you will be instrumental in strengthening Bolton’s brand ensuring our marketing efforts are impactful, efficient, and aligned with our mission.

Our firm offers a collegial work environment, opportunities for professional growth, and a generous benefits package, including family health, vision, and dental benefits; employer-paid disability and life insurance benefits; a 401(k) plan with match after 6 months of employment; vacation and sick leave; paid holidays; hybrid telework arrangements; and monthly fitness stipends.

Bolton is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.