Marketing Operations Coordinator

ROLE OVERVIEW

This role is the operational backbone of Brodie's registration marketing machine. You own the day-to-day execution that converts thousands of athletes each season—managing Customer.io campaigns, automated workflows, web portal updates, and registration communications across 22+ markets. Your precision ensures seamless registration cycles, your systems thinking keeps the machine running flawlessly, and your attention to detail means no athlete falls through the cracks.

You execute with excellence. Through disciplined workflow management and operational rigor, you maintain the systems that drive Brodie's growth—ensuring emails deploy on time, automations trigger correctly, and every registration touchpoint reflects our premium positioning.

You play a critical operational role without carrying the weight of creative strategy, allowing you to focus on what you do best: execution, consistency, and operational excellence.

When someone asks, "How does Brodie's registration run so smoothly?", you're proud to say, "I made it happen."

CORE RESPONSIBILITIES

Registration Communications & Campaign Execution

Execute all registration email campaigns via Customer.io: announcements, reminders, waitlist follow-ups, confirmation flows across 22+ markets. Manage push notifications and in-app messages aligned with registration cycles. Execute web popups via Wisepops for registration deadlines, payment plans, and promotional messages. Write email copy that drives conversions while maintaining brand voice. Coordinate approvals through established workflow (one week before launch). Ensure all communications align with current registration timelines and business objectives.

Marketing Automation & Workflow Management

Maintain automated email journeys in Customer.io: registration reminders, waitlist sequences, confirmation flows, player lifecycle communications. Ensure integrations between Customer.io, PlayerOne, and Brodie website function correctly. Manage segmentation and list hygiene to maintain deliverability and targeting accuracy. Troubleshoot automation issues and coordinate with the Marketing Automation team for technical support. Monitor automation performance and optimize workflows based on data. Document workflows and processes for team continuity.

Web Portal & Content Updates

Update PlayerOne web portal weekly: homepage graphics, registration deadlines, promotional content across all markets. Ensure the portal reflects current registration status across 22+ cities. Coordinate with Graphics Designer for weekly assets. Maintain visual consistency and timely updates as deadlines change. Execute updates quickly and accurately to avoid registration confusion.

Tools Administration & Cross-Functional Coordination

Serve as primary admin for Customer.io and Wisepops platforms. Coordinate with Social Media Manager on registration-related social posts. Collaborate with Graphics Designer for email visuals, web graphics, and popup assets. Work with the Analytics team to monitor registration health, campaign performance, and city-by-city metrics. Ensure all registration communications are coordinated across email, web, social, and in-app channels.

Campaign Performance & Optimization

Monitor email metrics: open rates, click rates, conversions. Track registration campaign performance and identify optimization opportunities. Report on campaign results to leadership. A/B test subject lines, send times, and content to improve performance. Maintain high deliverability standards through proper list management.

Partnership & Perks Coordination

Manage Player Perks partnerships: serve as touchpoint for ongoing relationships with local businesses. Coordinate partnership communications and promotional campaigns. Support partnerships team with marketing execution for co-branded initiatives. Maintain relationships with community partners tied to perks programs.

REQUIREMENTS

Email Marketing & Automation Expertise

• 2-3 years experience with email marketing automation platforms (Customer.io, Klaviyo, Mailchimp, HubSpot, or similar)
• Proven track record managing automated email journeys, segmentation, and triggered campaigns
• Experience executing multi-campaign workflows across multiple markets or segments
• Understanding of email deliverability, list hygiene, and compliance best practices

Technical & Systems Skills

• Proficiency with marketing automation tools and campaign management platforms
• Experience with web content management systems and portal updates
• Comfortable troubleshooting technical issues and coordinating with technical teams
• Ability to manage integrations between multiple platforms (CRM, marketing automation, web)
• Familiarity with tools like Wisepops or similar popup/web messaging platforms

Copywriting & Communication

• Strong copywriting skills with ability to write conversion-focused email copy
• Experience writing in consistent brand voices across various campaign types
• Ability to translate business objectives into clear, actionable communications
• Excellent written communication skills with meticulous attention to grammar and detail

Organizational & Project Management

• Exceptional organizational skills with ability to manage multiple concurrent campaigns
• Experience coordinating approvals and maintaining campaign calendars
• Proven ability to meet tight deadlines while maintaining quality standards
• Strong attention to detail with zero-tolerance approach to errors in customer-facing communications

Analytics & Optimization

• Experience monitoring email metrics (open rates, click rates, conversions)
• Ability to analyze campaign performance and identify optimization opportunities
• Experience with A/B testing methodologies
• Comfort working with data to inform execution decisions
  
  

Nice to Have:

• Experience in high-growth startup or scale-up environments
• Background in sports, recreation, or membership-based businesses
• Previous experience managing registration or enrollment campaigns
• Familiarity with multi-market or multi-location campaign execution
• Experience with partnership or perks program coordination
• Knowledge of customer lifecycle marketing strategies
• Experience with tools like Segment, Google Analytics, or similar analytics platforms

Personal Attributes

• Systems thinker who naturally creates order and efficiency
• Detail-obsessed with commitment to operational excellence
• Self-sufficient executor who takes ownership of end-to-end processes
• Collaborative team player comfortable coordinating across departments
• Adaptable and calm under pressure during high-volume registration periods
• Proactive problem-solver who anticipates issues before they occur
• Process-oriented with strong documentation habits
• Thrives in fast-paced environments with evolving priorities
  
  

Other

5 days in office at our Toronto HQ - Brodie has thrived due to a culture of collaboration and teamwork in office.

Compensation Disclosure

The expected annual compensation range for this role is between $50,000 and $65,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

Why Join Brodie League

• Comprehensive health and wellness plan
• Access to a yearly Brodie takeover of the Toronto Raptors court
• Significant growth and mentorship opportunities
• Professional development budget
• League membership with access to 600+ weekly games across 22+ markets
• Brodie Athletics gear and seasonal merchandise
• Free league play
• Details regarding our full benefits package will be provided during the interview process.

Artificial Intelligence Disclosure

Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

Position Status

This job posting is for a new position at Brodie League.

Application Process

Interested candidates should apply by submitting their resume through the designated application platform.

Include:

• Resume
• Brief cover letter explaining:
• • Your experience with email automation platforms (Customer.io, Klaviyo, Mailchimp or similar)
  • A campaign or workflow you managed that required high attention to detail
  • How you stay organized managing multiple campaigns and deadlines
  • Why operational excellence matters in high-growth environments

Our Commitment to Inclusion

We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with candidates from all ability levels throughout the recruitment process.