MARKETING MANAGER - EVENTS & CONTENT

Benefits: Health insurance Paid time off Vision insurance 401(k) 401(k) matching Bonus based on performance Dental insurance Position Summary SOLUM America, Inc., a global leader in Electronic Shelf Label (ESL) and retail technology, is seeking a creative, highly organized Marketing Manager to lead our North American event program and content marketing engine. As SOLUM shifts its event strategy from large trade shows toward SOLUM-hosted roadshows co-hosted with strategic partners, this role will build and scale the roadshow program while continuing to manage our presence at key industry shows such as NRF, and produces the stories, content, and campaigns that build awareness and generate demand for SOLUM's ESL, digital signage, Wi-Fi Next Gen IoT, and AI for Retail solutions. You will plan and run events from concept to follow-up, partner closely with strategic partners on co-hosted events, and turn SOLUM's technology, customer wins, and industry point of view into compelling content for retail executives, IT leaders, partners, and media. The role works closely with SOLUM's headquarters in South Korea, so regular communication in Korean is required to align on global brand, product launches, and event plans. This is a hands-on, cross-functional role that requires equal parts project management, creative storytelling, and attention to detail. Key Responsibilities 1. Trade Shows & Event Management Build and scale SOLUM's roadshow program as a core part of the marketing strategy, shifting investment from large trade shows toward targeted, SOLUM-hosted events. Work with strategic partners to plan and run co-hosted roadshow events, including defining event goals, format, agenda, target audience, cities and venues, and each partner's roles and responsibilities. Manage joint execution with partners, including shared timelines, co-branded invitations and materials, demo setup, speaker lineup, cost sharing, and lead-sharing agreements. Drive attendance for roadshows through targeted invitations, partner promotion, and Sales outreach; manage registration, RSVPs, and attendee communications. Create a repeatable roadshow playbook (templates, checklists, run-of-show, demo kits) so events can be scaled efficiently across regions and partners. Measure roadshow results with partners and recommend which partners, markets, and formats to expand. Manage SOLUM's participation in select North American trade shows, including NRF Retail's Big Show, Groceryshop, MODEX, and other retail, grocery, and supply chain events. Develop the overall event strategy, objectives, and budget mix between roadshows and trade shows; evaluate sponsorship and exhibit opportunities and recommend priorities based on expected ROI. Manage booth design and build with exhibit houses and show contractors (e.g., Freeman), including floor plans, graphics, AV, product demo zones, furniture, and on-site logistics. Manage all event deadlines and vendor deliverables: space contracts, exhibitor service orders, shipping and freight, badges, housing, and lead retrieval. Develop booth messaging, demo flows, signage, and promotional materials in partnership with Product Marketing. Plan and run hosted events such as executive lunches, customer dinners, private demos, and SOLUM-hosted showcases, including invitations, registration pages, RSVP/waitlist management, and attendee communications. Coordinate speaking sessions, panels, and sponsor deliverables; support executives and speakers with presentations and briefing materials. Coordinate with SOLUM HQ (in Korean) on global event alignment, product showcase plans, executive attendance, and shipment of demo equipment. Own post-event follow-up: lead capture and handoff to Sales, attendee follow-up campaigns, and event performance reporting. 2. Content Marketing Develop and manage an integrated content calendar aligned with product launches, events, and sales priorities. Create and manage production of high-quality B2B content, including: Blo…

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