Marketing Manager - Dealer

Company: Kem Krest is a $600M, certified minority-owned business (MBE) and trusted partner to OEMs for scalable, high-performance supply chain solutions. Kem Krest specializes in complete 4PL services for aftermarket parts and service fluids fulfillment – from sourcing and supplier management, to inventory ownership, through dealer fulfillment. Well beyond 3PL commodity logistics, Kem Krest offers OEMs bespoke chemical blending and down-packing solutions, the ability to kit complex parts and accessories, regulatory compliance expertise, and a network of more than 15,000 dealer touchpoints. We have over 45 years of experience working with leading OEMs in the Automotive, Heavy-Duty, and Powersports industries, and are supporting a growing number of OEMs in Construction, Mining, and Agriculture. Kem Krest has 11 locations throughout the U.S. and Canada. Opportunity: Kem Krest is seeking a Marketing Manager – Dealer to own the strategy and execution that grows our share of wallet within existing OEM dealer programs. You will develop a deep understanding of dealership parts and service audiences, translate customer and purchasing insights into actionable marketing strategies, and lead campaigns and promotions that increase active dealer participation, purchase frequency, and incremental revenue. Reporting to the Director of Marketing, this individual contributor will collaborate with Marketing, Sales, Account Management, Operations, Supply Chain, OEM customers, and suppliers. This is a hands-on builder role for a marketer who is equally comfortable analyzing complex data, conducting Voice of Customer research, developing campaign strategies, and writing compelling copy. This is a fully remote position with a strong preference for candidates located in the Midwestern United States, including the Detroit, Chicago, and Indianapolis markets. The role requires approximately 20–25% travel for dealership visits, customer research, industry events, trade shows, and periodic visits to Kem Krest locations Responsibilities: Own the dealer-channel marketing strategy, including audience definition, segmentation, buyer personas, messaging, campaign objectives, and performance measurement. Establish an always-on Voice of Customer program using dealer interviews, surveys, sales feedback, and AI-enabled market intelligence to identify customer needs and purchasing barriers. Analyze D365 transaction data to identify high-opportunity, underpenetrated, and lapsed accounts, quantify revenue opportunities, and guide marketing investment. Develop and maintain dealer personas and buyer journeys spanning onboarding, repeat purchase, reactivation, and advocacy. Lead the dealer campaign and promotions calendar across email, digital, direct marketing, events, and promotional programs. Design test-and-control methodologies, cohort analyses, and pre- and post-campaign comparisons to measure incremental revenue and promotional lift. Create dealer-facing value propositions, campaign concepts, emails, offers, and sales tools that connect with dealership parts and service audiences. Partner with the Digital Marketing Manager and shared marketing operations resources to execute campaigns within established digital, automation, reporting, and channel standards. Manage the dealer marketing budget and agency relationships, evaluating promotional economics, volume lift, margin impact, and overall return on investment. Maintain accurate dealer contact coverage across HubSpot and D365 while supporting applicable marketing, Quality Management System, safety, and regulatory requirements. Your Contributions: Bachelor’s degree in marketing or a related field preferred. At least 10 years of progressive B2B marketing experience, including ownership of integrated campaign strategy and execution for a distributor, dealer, reseller channel, or comparable install base. Advanced analytical skills with experience working directly with transactional, purchasing…

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