Marketing Manager

About UUCargo UUCargo is a Canada-based, AI-powered digital logistics platform specializing in domestic Canadian shipping and cross-border transportation between Canada and the United States. Through our integrated Transportation Management System (TMS), we connect businesses with over 100 logistics service channels across Canada, providing comprehensive solutions for parcel delivery, LTL, FTL, e-commerce logistics, and specialized freight services. Our platform brings together shipping quotations, booking, shipment management, documentation, and tracking in one centralized system. By combining carrier API integrations, AI-powered automation, and intelligent logistics technology, we continuously improve operational efficiency, simplify transportation processes, and enhance the customer experience. Supported by experienced local logistics operations teams, UUCargo combines innovative technology with hands-on industry expertise to provide responsive customer service, shipment coordination, and customized logistics solutions. As we continue to expand our logistics network, digital platform capabilities, and business partnerships, we are seeking an experienced Marketing Manager to lead our marketing strategy, strengthen our market presence, support product development, and drive sustainable business growth across Canada and the North American logistics market. Duties and Responsibilities · Plan, develop, implement, and evaluate marketing strategies to promote the company's digital logistics platform and transportation services across Canada and the United States. · Direct market research, competitor analysis, and customer surveys to identify market trends, customer needs, and business opportunities. · Oversee digital marketing campaigns, including SEO, Google Ads, social media, and email marketing, to increase brand awareness and customer acquisition. · Develop product positioning, go-to-market strategies, and promotional plans for the company's Transportation Management System (TMS), AI-powered features, and logistics services. · Collaborate with IT and product teams to assess customer feedback and recommend product improvements that support marketing objectives. · Develop strategic partnerships with transportation carriers, logistics providers, and technology companies to expand market reach and support new service launches. · Direct B2B marketing and market expansion strategies targeting businesses, e-commerce merchants, freight forwarders, and enterprise clients across North America. · Oversee corporate branding, public relations, website content, marketing materials, and social media communications. · Establish marketing objectives, manage budgets, allocate resources, and evaluate marketing performance and return on investment. · Plan, organize, direct, and evaluate marketing activities, supervise marketing personnel, and coordinate with other departments to achieve business objectives. Qualifications and Skills · Completion of a university degree or college diploma in business administration or in a related field with a specialization in sales or marketing · Minimum of 3 years of experience in marketing, with demonstrated success in planning and implementing effective marketing strategies. · Proven leadership and team management skills, with the ability to motivate, support, and guide team members. · Solid knowledge of marketing channels, including digital marketing, social media, email campaigns, and traditional advertising. · Proven experience in developing marketing strategies, managing campaigns, conducting market research, and analyzing marketing performance. · Strong leadership, communication, analytical, and project management skills, with the ability to collaborate across teams. · Experience in logistics, transportation, SaaS, digital platforms, or Transportation Management Systems (TMS) is an asset.…

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