Marketing Lead, Local Market Activation
GEICOWhy Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers. Lead, Local Market Activation Location: Hybrid, 3 days per week onsite. NYC or DC metro. Reports To: Manager, Local Market Activation About the Role Within Marketing at GEICO, local market activation is how national brand priorities become real, tangible experiences for customers. Getting the execution right is what makes those investments count. The Lead, Local Market Activation owns end-to-end planning and execution of consumer-facing experiential programs across priority markets — sports events, trade shows, mobile tours, and community activations. That means managing agencies, vendors, and budgets; leading cross-functional project management from concept through recap; and being on the ground making sure activations land the way they were designed. This role is a great fit for someone who is excellent at execution, genuinely energized by live events, and organized enough to hold complex, multi-market programs together without anything falling through the cracks. How We Work The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams. Key Responsibilities Local Plan Development Support development of market-level activation plans grounded in business opportunity, audience insights, local culture, and key moments Identify opportunities to extend national campaigns into in-market experiences that drive engagement and memorability Experiential Planning & Execution Lead end-to-end execution of experiential activations — events, pop-ups, mobile tours, and community programs — across markets Build comprehensive activation plans covering timelines, run-of-show playbooks, staffing, asset development, fabrication, and logistics Own on-site execution: final production checks, staffing alignment, inventory management, and real-time troubleshooting Develop scalable concepts that flex across markets without losing quality or brand consistency Operational Excellence & Project Management Serve as cross-functional project management lead across internal teams and agency partners, driving workback schedules, milestone tracking, and dependency mapping Proactively surface risks and gaps; implement mitigation plans before they become execution problems Build and apply standardized tools, templates, and workflows that improve consistency and efficiency across activations Manage program communications — stakeholder updates, status reports, and timely escalation of key issues Agency, Vendor & Budget Management Manage experiential agencies, production partners, and vendors responsible for fabrication, logistics, and staffing Own activation budgets at the program and market level — tracking costs, reconciling estimates vs. actuals, and maintaining accurate forecasting Scope projects appropriately, review vendor estimates, and identify cost efficiencies without compromising experi…