Marketing Events Manager

Location: Minneapolis, MN, US Job Family: Marketing Country/Region: United States The Marketing Events Manager serves as an integral part of the marketing team supporting the development and implementation of key marketing event strategy and execution. While partnering with the professional education and product marketing teams they will be responsible for the development and implementation of marketing programs and materials, event logistics and planning as well as providing recommendations on how to help drive new business, engage current customers and expand the Coloplast brand through the events channel. In collaboration with key stakeholders including professional education, marketing, compliance, and sales, they will be responsible for in person/virtual, symposiums, surgical skills workshops/labs, cadaver labs, dry labs, observation, proctoring, and webinars, along with supporting the team in planning and executing a wide range of other events. Major Areas of Accountability Work closely with the global marketing team to develop and execute marketing and event strategies that drive revenue. Work closely with the professional education team to develop, implement, and maintain education programs that provide best-in-class learning opportunities. Manage Surgical Skills Workshops, consult calls, faculty presentations, webinars, and other educational programs in support of Professional Education objectives. Partner with Professional Education to develop new event formats, planning strategies, workflows, and implementation plans. Manage event expenditure tracking, budget reconciliation, reporting, and attendee reimbursement processes in accordance with company policies and compliance guidelines. Create and maintain event calendars, project timelines, procedures, and operational documentation to support continuous process improvement and consistency across programs. Own the planning, execution, and post-event management of educational programs, workshops, meetings, and events. Source, negotiate, and coordinate venues, laboratories, hotels, transportation, catering, and other event services for educational programs and marketing events. Manage all pre- and post-event logistics, including procurement, packing, shipping, setup, return of equipment, surgical instruments, disposable supplies, and event materials. Build, maintain, and optimize Cvent registration websites, attendee communications, event reporting, and registration processes. Develop and generate reports and analytics for past, current, and future events to inform planning and measure program effectiveness. Manage the overall communication with attendees and participants, including invitations, registration, travel coordination, hotel accommodations, and event-related communications. Coordinate group and individual travel arrangements for attendees, faculty, and internal stakeholders, including air, ground transportation, and lodging. Attend events to ensure that details associated with equipment, participants, faculty, lodging, agendas, and educational content are executed successfully and that issues are resolved promptly. Provide onsite event management and operational support to ensure successful program delivery and a positive attendee experience. Serve as the primary point of contact for external partners, vendors, agencies, and support teams involved in events. Manage registration, logistics, budgets, vendor contracts, and management approvals for industry meetings, tradeshows, educational programs, and other events. Complete required compliance documentation, including HCP invoices, HCP contract requests, HCP service requests, HCP event requests, spend validation, vendor payments, and internal approval processes. Maintain working knowledge of all business units, educational programs, and event types; provide cross-functional support and participate in ongoing training and knowledge-sharing activities. Coloplast employees are required to conduct business to the h…

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