Marketing Advisor, Sponsorships and Activations

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Air Canada is seeking a Marketing Advisor, Sponsorships & Activations to support the planning, coordination and execution of sponsorship marketing programs, activations, hospitality initiatives and related events. Working closely with Sponsorship Managers, Brand Marketing, Events, agency partners and internal stakeholders, this role contributes to the successful implementation of Air Canada's sponsorship and experiential marketing programs. The ideal candidate is highly organized, execution-focused and thrives in a fast-paced environment with multiple simultaneous priorities. The Marketing Advisor, Sponsorships & Activations plays an important role in helping bring Air Canada's partnership portfolio to life through best-in-class execution, project coordination and stakeholder management while ensuring programs are delivered on time, on budget and in accordance with Air Canada brand standards. The role supports both Sponsorship and Events teams and contributes to the successful delivery of integrated marketing initiatives. Responsibilities: Sponsorship Activation & Program Support Support the implementation of sponsorship marketing and activation programs across Air Canada's sponsorship portfolio. Coordinate activation deliverables and timelines with internal stakeholders, agency partners and sponsorship properties. Maintain sponsorship asset tracking tools and support the administration of contractual benefits and entitlements. Coordinate partner requests and ensure timely follow-up with relevant internal stakeholders. Support the development and execution of sponsorship activations, contests, hospitality programs and experiential initiatives. Assist with activation planning, creative reviews and quality control processes. Support post-campaign and post-activation reporting activities, including the collection and organization of performance data. Maintain sponsorship calendars, project plans and activation documentation. Project Management & Stakeholder Coordination Coordinate project timelines, schedules and key milestones across multiple concurrent initiatives. Prepare and maintain project status reports and tracking documents. Support budget administration activities including invoice processing, reconciliation and budget tracking. Facilitate coordination with internal stakeholders including Brand Marketing, Corporate Communications, Community Investments, Legal, Procurement, Finance, Sales and Operations. Coordinate agency deliverables from project briefing through execution and reporting. Support approval workflows and help ensure projects move efficiently through established internal processes. Assist in the preparation of presentations, briefing materials and project updates. Ensure all activation programs are executed in accordance with Air Canada brand standards and project requirements. Events, Hospitality & Experiential Support Support the planning and execution of hospitality programs, sponsorship-related events and experiential activations. Assist with event logistics including registration management, venue coordination, run-of-show preparation and on-site execution. Coordinate suppliers, vendors, agencies and event partners to support successful delivery. Support event branding, signage, merchandise and experiential elements where required. Assist with post-event evaluation, budget reconciliation and reporting activities. Help identify opportunities to improve event execution, operational efficiency and participant experience. Support the implementation of best practices and operational standards across sponsorship activations and events. Qualifications University degree in Marketing, Communications, Business, Event Management or a related discipline. 3-5 years of experience in ma…

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