Manager, Marketing — Lancome US (Skincare)

Title: Manager, Marketing — Lancôme US Skincare Division: L’Oréal Luxe Location: Hudson Yards, New York, NY Reports to: VP, Lancôme Skincare (Anti-Aging & Beauty Tech) Who We Are: At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we’re committed to fostering excellence, empowering talented individuals, and leading the way in various industries. Join L’Oréal, the world’s #1 beauty company, with a presence in over 150 markets. We’re embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We’re dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments. At L'Oréal Luxe, our mission is to provide our consumers with the best products and brand experiences by making them unique. Our portfolio is composed of 15 highly aspirational and multi-expert luxury brands, including Lancôme, Yves Saint Laurent, Armani beauty, Kiehl’s, Urban Decay, IT Cosmetics, and Youth to the People, alongside lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Miu Miu, Viktor & Rolf, and Mugler. The Role: The Marketing Manager will help lead the development and execution of Lancôme US Skincare marketing plans, with a strong focus on merchandising and retail execution. This role supports new product launches and ongoing business, translating brand strategy into relevant US-market programs while partnering across Marketing, Sales, Retail Marketing, Supply Chain, Finance, Creative, and global teams. The role also contributes to business performance through forecasting, budget management, launch tracking, and ongoing analysis of consumer and market trends. Key Responsibilities: Marketing, Business Planning & Launches: Support the development and execution of marketing plans, launch strategies, and promotional calendars for Lancôme Skincare. Develop launch forecasts and assess the impact of new launches on existing products and business. Coordinate launch information, project files, timelines, and approvals; identify risks and help keep deliverables on track. Partner with Supply Chain and Demand Planning to communicate marketing activity and support inventory planning. Coordinate phase-out reviews, recommend products for discontinuation, and assess obsolete inventory and potential sales impacts. Work with global marketing partners to adapt brand strategy for the US market and address local portfolio needs. Partner with Sales and retail partners to support retailer-specific skincare plans. Track sample budgets for Rénergie and Absolue and collaborate on set development for these and future franchises. Monitor category, competitor, and consumer trends to identify insights and growth opportunities. Creative & Merchandising: Lead merchandising projects from concept through execution in partnership with Creative, Retail Marketing, Sales, and other teams. Develop launch and ongoing-business materials, including displays, fixtures, and other retail assets. Manage project timelines, reviews, approvals, and delivery to meet brand objectives, retailer requirements, and retail deadlines. Prepare creative briefs and project fact sheets, and provide teams with the copy, packaging direction, components, and working materials they need. Review copy and artwork for accuracy and support timely approvals and release. Consumer & Omnichannel Activation: Partner with Advocacy & Influence teams on activation briefs and sampling or mailer priorities. Work with Consumer Connections and other partners to support 360° launch plans and ongoing brand initiatives. Help ensure product stories and assets are consistent across online and offline consumer touchpoints. Track launch performance by retail channel and monitor consumer ratings, reviews, and feedback. Performance & Reporting: Monitor retail and net sales …

View the full posting and apply