Manager, Marketing Activation

POSITION: Manager, Marketing Activation DEPARTMENT: Marketing & Communications REPORTS TO:AVP, Marketing PAY GRADE:6 STATUS:Full Time, Exempt SALARY RANGE: $65,000- $70,000 ABOUT UNITED WAY OF METRO CHICAGO United Way of Metro Chicago brings together business, government, philanthropic, individual, and community leaders to deliver funding and resources while amplifying the expertise of nonprofit organizations across greater Chicago. We help individuals meet their basic needs and work alongside neighborhood partners to address local priorities and create communities where all people can thrive. United, we are building a stronger Chicago region. ABOUT 211 METRO CHICAGO 211 Metro Chicago is a 24/7/365 helpline connecting Cook County residents to health and social service resources. 211 Metro Chicago is operated by United Way of Metro Chicago and launched with support from the City of Chicago, Cook County, philanthropic partners and the 211 Metro Chicago Advisory and Executive Boards composed of business, civic, charitable and social service organizations. POSITION OVERVIEW The Marketing Activation Manager is responsible for executing integrated marketing strategies that strengthen brand awareness, engage key audiences, and support organizational goals across fundraising, community impact, volunteer engagement, and 211 Metro Chicago. This role translates strategic marketing plans into coordinated campaigns, manages cross-functional execution, and ensures initiatives are delivered on time, on budget, and with measurable impact. You will turn high-level organizational marketing strategies into organized, executable campaigns to advance the marketing and communications departmental goals to increase brand visibility, audience growth, and conversion. CORE RESPONSIBILITIES Go-To-Market / Annual Marketing Plan Activation Execute integrated marketing campaigns that support organizational priorities, including fundraising, volunteer engagement, corporate partnerships, advocacy initiatives, civic strategies, community impact programs, and 211 Metro Chicago. Coordinate the planning, placement, trafficking, and monitoring of paid advertising campaigns for United Way and 211 Metro Chicago. Manage insertion orders, advertising agreements, and campaign documentation; work with Sr Manager, Art Director on creative development; and manage annual marketing budget. Manage contract process and management for all design and paid advertising vendors. Review marketing campaign performance data and collaborate with Marketing Operations Manager to evaluate effectiveness. Campaign Materials Management Manage the production schedule and routing of all campaign materials 2x / year. Receive content edits from Digital Content Manager and work with Art Director to update design. Partner with the Marketing Operations Manager to ensure associated website updates, digital assets, and supporting materials are completed. Update staff training deck highlighting available materials and partner with Manager of Digital Content to deliver training and staff updates. Day-to-Day Liaison with Development Team Serve as Marcom representative in weekly collaborative team meetings. Partner with fundraising staff to develop marketing support plans for annual campaigns, sponsorship initiatives, donor engagement efforts, and stewardship activities. Provide direction to Marcom team on support needs for development team and ensure timely execution of requests. Direct Mail Campaign Management Serve as Marcom team project manager for annual direct mail fundraising campaigns Partner with Development, Content, Creative, and Operations team members to ensure successful campaign execution according to approved strategic direction. Set up Trello tickets and ensure Marcom team delivers all materials on time Day-to-Day Lead for GoFundMePro Manage the development and execution of peer-to-peer fundraising campaigns. Pull fundraising campaign reports and report out on audience participation in…

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