Manager, Marketing

Algoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a welcoming, inclusive, respectful, and safe environment where everyone belongs. We live these values through the strength and richness that diversity brings to our workforce and welcome contributors from equity-deserving groups including: Indigenous Peoples, Black and racialized persons, women, Persons with Disabilities, 2 Spirit, Lesbian, Gay, Bisexual, Transgender, and Queer persons. Job Title: Manager, Marketing Administration Position Status: Permanent, Full-Time (35 hrs/wk) Monday to Friday, 8:30am to 4:30pm Non-Union Department: Marketing & Communications Supervision Received: Director, Strategic Communications, Issues Management & Marketing Supervision Exercised: Webmaster Senior Digital Communications Specialist Marketing & Communications Coordinator Location: Number of Positions: Brampton or Sault Ste. Marie, ON 1 PRIMARY FUNCTIONS: A. Strategic Marketing Leadership & Brand Management 35% B. Brand Standards and Website / Content Oversight 25% C. Advertising Strategy & Execution 20% D. Cross-Campus Collaboration & Partner Engagement 10% E. Administration, Reporting, and Other Duties 10% TOTAL 100% Algoma University has an existing vacancy in the position of Manager, Marketing. Reporting to the Director, Strategic Communications, Issues Management & Marketing, the Manager, Marketing provides strategic and operational leadership for Algoma University’s marketing activities. The position leads the planning and implementation of integrated marketing strategies that strengthen the University’s reputation, support enrolment objectives, promote academic programs and campus experiences, and ensure a consistent institutional brand. This position oversees marketing projects, recruitment and advertising campaigns, promotional event materials, content development for the Algoma University website and brand implementation across digital and traditional channels. The Manager drives strategic marketing leadership across assigned teams and external partners, while collaborating with departments across the University’s Sault Ste. Marie, Brampton and Timmins campuses. RESPONSIBILITIES: Strategic Marketing Leadership & Brand Management (35%) Lead the development, implementation, and day-to-day management of the annual institutional enrolment marketing plan and brand growth under the overall direction of the Director. Drive institutional brand positioning, differentiation, and reputation enhancement across post-secondary markets and other key audiences. Provide strategic marketing advice and guidance to senior leaders, academic units, administrative departments, and other key partners. Lead and mentor the Marketing team, providing direction, coaching, workload management/project prioritization support, and professional development opportunities. Manage relationships with external agencies, media buyers, designers, vendors, and other marketing partners, supporting procurement and contract management, as required. Oversee the development of marketing materials created for institutional events. Brand Standards and Website / Content Oversight (25%) Protect and strengthen the Algoma University brand by overseeing consistent application of its visual identity, messaging, tone, and institutional positions across all print and digital materials. Ensure website and marketing materials are accessible and current, complying with the Accessibility for Ontarians with Disabilities Act, 2025 (AODA), privacy, and security requirements, and oversee the maintenance of templates and tools for internal departments. Reflect and build awareness of the University’s Special Mission, cross-cul…

View the full posting and apply