Lead Management Operations

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story! The Marketing Operations Manager is responsible for the operational execution, governance, reporting, and optimization of marketing-generated leads and campaigns across Rogers Business. This role serves as a subject matter expert for Salesforce, lead management processes, campaign execution, reporting and analytics, and data governance. Working cross-functionally with Marketing, Sales, Sales Operations, Product, Digital, and Technology teams, the incumbent ensures that campaigns are successfully launched, leads are accurately managed and routed, reporting is reliable, and business stakeholders receive actionable insights to support revenue growth. This position plays a critical role in supporting growth initiatives across Enterprise, SMB, Dealer/Partner, Retail, Digital, and Base programs while driving continuous improvement of lead management platforms, processes, and reporting capabilities. Key Responsibilities Campaign Operations & Execution Manage end-to-end campaign operations for marketing and sales programs. Support campaign intake, requirements gathering, prioritization, and execution planning. Coordinate campaign launches across multiple channels and business units. Ensure campaigns are executed accurately and on time. Support major revenue-generating initiatives including acquisition, upsell, cross-sell, retention, migration, serviceability, and partner programs. Salesforce Administration & Lead Management Act as the business lead and subject matter expert for Lead Management within Salesforce. Maintain campaign structures, lead routing rules, ownership processes, and automation workflows. Design and implement process improvements that improve reporting accuracy and sales execution. Manage lead ownership governance. Support Salesforce enhancements, releases, testing, and adoption initiatives. Work closely with Sales Operations and Technology teams to improve CRM functionality and user experience. Data Governance & Quality Management Establish and maintain standards for lead quality, campaign attribution, and Salesforce data integrity. Conduct data validation, cleansing, segmentation, and campaign readiness reviews. Manage lead distribution and assignment processes across multiple sales organizations. Identify and resolve data quality issues impacting campaign execution and reporting. Process Improvement & Automation Identify opportunities to automate manual operational processes. Partner with business and technical teams to build scalable solutions using Salesforce, Power Automate, Revenue.io, and related technologies. Support business transformation initiatives focused on improving campaign execution efficiency. Document processes, create operating procedures, and maintain operational standards. Stakeholder Management & Enablement Serve as the primary operational liaison between Marketing, Sales, Analytics, Technology, and Sales Operations teams. Train and support users on lead management processes, Salesforce functionality, and reporting tools. Influence business decisions through data-driven recommendations and operational expertise. Qualifications Experience 5+ years experience in Marketing Operations, CRM Operations, Sales Operations, Lead Management, or Business Analytics. Experience supporting national sales and marke…

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