KERING EYEWEAR Senior Trade Marketing Specialist (West)

Summary Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide. Job Description We are currently seeking a Senior Trade Marketing Specialist to join our KA Channel Marketing team, with a focus on the West region. Your opportunity The Sr Trade Marketing Specialist owns the co-responsibility for the development, execution, and performance monitoring of TM programs designed to increase in-store brand visibility, product presence and sell out turn. In accordance with the overall Marketing and Communication guidelines and brands Strategy, she/he will be co-responsible for every trade marketing activity across the KA channel in North America. How you will contribute Work with the regional Trade Marketing team in developing regional and “localized” marketing plans based on channel needs, consistent with the global marketing objectives and brand guidelines, with a main focus on BTL activities. Serve as a main contact for sales team and customers to partner and secure opportunities. Partner with visual merchandising agency to ensure brand training. Lead all facets of project management to implement marketing activities through seamless coordination with agencies, customers and internal stakeholders including but not limited to sales, logistics, customer service and finance Coordinate with sales, customer service & logistics teams to ensure POP & product delivery are aligned with marketing projects. Source and collaborate with local vendors for POSM production and installation. Manage POSM ordering, delivery and inventory management. Monitor ROI on marketing activities implemented. Coordinate seasonal window projects with agency. Assist in budget management to ensure efficient spending of both regional and local budgets in line with marketing objectives. Support buying days and events as needed. Conduct regular market analysis on competitors. Who you are Bachelor degree in marketing, communications or relevant field 5+ years of solid experience in trade marketing preferably in eyewear/ cosmetics/ fashion industry Dedicated self-starter with strong attention to detail and follow-up Excellent Communicator, both verbal and written Strong organizational skills and the ability to handle multiple deadlines Ability to work in a fast-paced environment and meet tight deadlines Attention to detail with accuracy and consistency Advance level of Excel, PowerPoint and knowledge of SAP Ability to build effective relationships with a wide range of stakeholders, internal and external Strong presentation and problem solving skills Based out of the West Region Why working with us? This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment. Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually an…

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