Intermediate Planner & Buyer

At 9Letters, we believe brands earn attention when clarity meets creativity. As our Intermediate Connections Planner & Buyer, you will play an important role in developing and executing integrated media strategies that drive meaningful connections between people and brands. This role sits within the Connections team and works closely with Strategy, Creative, Production, and Client Services to ensure campaigns are strategically aligned, effectively executed, and delivered on time and on budget. The ideal candidate is organized, analytical, and collaborative, with growing confidence in media planning and buying across multiple channels and a strong understanding of the evolving media landscape. Connections Strategy, Planning & Research Support senior team members in the development of media strategies and connection plans that align with client objectives, target audiences, and consumer journeys. Analyze and evaluate media opportunities and POVs, assessing alignment with campaign and business objectives. Assist in pulling and interpreting research using tools such as Vividata, Lens, COMMB, and platform planning tools to inform planning recommendations. Continue building knowledge and confidence in key media planning tools and research methodologies. With support from senior team members, lead the planning process for small-to-mid-sized campaigns, including: Managing RFP processes with media vendors and negotiating rates. Evaluating proposals and selecting tactics aligned with campaign objectives. Developing blocking charts, media plans, and presentation decks. Presenting recommendations to clients and refining plans based on feedback. Stay current on media trends, consumer behaviour, and emerging platforms, proactively sharing relevant updates with the team.. Media Buying & Campaign Execution Work closely with senior Connections team members to ensure campaigns are executed in line with approved strategies, budgets, and timelines. Coordinate with media vendors to book approved campaigns, ensuring contracts are accurate and aligned with approved plans. Support communication of creative specifications, assets, and material requirements with Production, Strategic Services, partner agencies, and clients (for media-only accounts). Independently execute buys across select channels including digital, radio, and print, with growing exposure to broader media channels. Ensure campaigns launch accurately and on schedule while maintaining the integrity of approved plans. Digital Campaign Setup & Optimization Develop and maintain digital trafficking sheets, ensuring proper naming conventions and accurate setup. Set up and manage campaigns within self-serve platforms including Meta (Facebook/Instagram), LinkedIn, TikTok, and other relevant platforms. Support the setup of reporting templates using tools such as Looker Studio based on campaign requirements. Monitor campaign pacing and performance, flagging issues or opportunities to senior team members. Budget Management, Maintenance & Reporting Maintain the integrity of all media buys by ensuring accuracy and consistency across plans, systems, and reporting. Input media buys into MediaOcean/Prisma for billing and invoice reconciliation where applicable. Support coordinators by reviewing buy input and ensuring accuracy when applicable. Maintain and update MediaOcean entries and blocking charts to reflect campaign changes and optimizations. Pull insights and performance data for reporting, including optimization recommendations for digital campaigns. Participate in client reporting calls and support communication of campaign performance updates. Assist in the development of post-campaign reports by compiling relevant data, insights, and learnings into clear PowerPoint presentations. Relationships & Cross-Team Collaboration Build and maintain strong working relationships with clients, vendors, and internal teams. Collaborate with Strategy, Creative, Production, and Client Services teams to ensure…

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