Industry Partnerships & Buyer Relations Manager, Healthcare
InformaCompany Description Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads. Job Description This role is based in our Orlando, FL office. We are seeking an experienced and strategic Industry Partnerships & Buyer Relations Manager to drive the growth and success of our healthcare events portfolio. This role will work closely with exhibition sales, marketing, and content teams to ensure alignment and seamless execution. The Manager will serve as the primary architect of our partnership and buyer engagement strategies, driving both revenue growth and attendee quality across our healthcare events portfolio. Key Responsibilities Partnership Development & Management Identify, cultivate, and secure strategic partnerships with leading healthcare and pharmaceutical organizations, industry associations, research institutions, and solution providers Negotiate partnership agreements, sponsorship packages, and collaborative opportunities Serve as the primary relationship owner for key industry partners, ensuring ongoing engagement and satisfaction Create innovative partnership models that differentiate our events in the marketplace Collaborate with exhibition sales teams to identify partnership opportunities that complement (rather than compete with) traditional exhibitor sales Develop partnership tiers and benefits structures that differentiate from standard exhibitor packages Buyer Relations & Audience Development In collaboration with leadership, design and implement targeted strategies to attract C-suite executives, senior decision-makers, and qualified buyers from pharmaceutical companies, healthcare providers, payers, MedTech firms, and related organizations Build and maintain relationships with key industry influencers and thought leaders Create compelling value propositions that drive attendance from target buyer segments Implement buyer incentive programs and engagement initiatives to maximize participation and satisfaction Own and manage the Hosted Buyer Program, including budget allocation, ROI tracking, and continuous improvement Develop criteria and qualification processes for VIP buyer selection to ensure quality over quantity Create post-event engagement strategies to maintain relationships with key buyers year-round Revenue Generation & Business Development Drive incremental revenue growth through strategic partnerships, non-traditional sponsorships, and premium buyer programs that complement (not replace) core exhibition sales Assist in developing pricing strategies and packages for partnership and buyer offerings Identify new revenue opportunities within existing and emerging healthcare sectors Meet or exceed annual revenue targets for partnerships and buyer-related programs Collaborate with sales teams to create integrated commercial strategies Market Intelligence & Strategy Monitor and report on healthcare and pharmaceutical industry trends, regulatory changes, and emerging opportunities Conduct competitive analysis to identify market gaps and positioning opportunities Collect and organize feedback from partners and buyers to inform event strategy and programming Provide insights to content and programming teams to ensure relevance to target audiences Represent the organization at industry conferences and networking events Conduct regular competitive analysis of other healthcare events' partnership and buyer programs Provide quarterly market intelligence reports to senior leadership on industry trends, competitor activities, and emerging opportunitie…