General Store Manager

General Store Manager Job Description As the General Store Manager, you will play a vital role in leading the daily operations of our convenience store. You will oversee staffing, inventory, merchandising, pricing, and customer service while ensuring full compliance with liquor, tobacco, vape, and fuel regulations. In this hands‑on leadership role, you will maintain a clean and safe environment, support and develop your team, and drive sales through excellent execution and strong operational standards. Responsibilities: Your responsibilities will include but are not limited to: · Hiring: Recruit, interview, and select qualified candidates suited for convenience‑store operations. Oversee onboarding and ensure all new employees are trained in store procedures, compliance laws, and customer service standards. · Scheduling: Create and manage schedules to ensure proper coverage during peak hours, delivery windows, and high‑traffic periods while remaining compliant with labor laws. · Personnel Management: Conduct performance evaluations, provide feedback, address performance concerns, and implement corrective actions when necessary. · Training: Maintain a comprehensive training program covering register operation, age‑restricted product laws, stocking procedures, cleaning standards, and customer service expectations. · Product Knowledge: Maintain strong knowledge of all products and services offered by the store, including food, beverages, liquor, tobacco, vape products, fuel, lottery, promotions, and new merchandise. Ensure employees receive ongoing product training so they can answer customer questions, make appropriate recommendations, and explain current promotions accurately. · Supervision and Leadership: Lead and support staff in day‑to‑day operations including cashiering, stocking, cleaning, and customer service. · Performance Coaching and Staff Development: Coach employees to improve speed of service, accuracy, product knowledge, and professionalism . · Customer Service & Customer Needs: Ensure customers receive fast, accurate, friendly, and solution-oriented service. Actively identify and respond to customer needs, preferences, and concerns. Resolve complaints professionally, anticipate opportunities to improve the customer experience, and ensure the store maintains a welcoming environment that encourages repeat business. · Online Reputation Management: Monitor and respond to customer reviews on Google, Yelp, and social media. Identify feedback trends and address concerns promptly. · Community Engagement: Build positive relationships with local customers, nearby businesses, and the community to increase store visibility and traffic. · Inventory Management: Oversee stock levels, verify receiving accuracy, rotate stock, and maintain correct POS entries. Ensure compliance with tobacco and liquor regulations. · Inventory Audits: Conduct daily, weekly, and monthly cycle counts with focus on high‑theft items such as tobacco, vapes, lottery, and liquor minis. Investigate and correct variances. · Loss Management: Identify and prevent shrink caused by theft, mis‑scans, expired items, or vendor errors. Train staff on loss‑prevention procedures. · Merchandising: Maintain organized, clean, and appealing displays. Ensure shelving, coolers, and endcaps are properly stocked and rotated. · Sales Strategies: Support sales initiatives by analyzing customer buying patterns and leveraging promotions and product placement. · Product Research and Selection: Identify and evaluate new convenience‑store products including snacks, beverages, tobacco, vape, and liquor items. Analyze trends and work with vendors to negotiate pricing and promotions. · Vendor Relations: Communicate with distributors and suppliers, verify deliveries, review invoices, and ensure timely payment processing. · Vendor Accountability and Delivery Auditi…

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