Events Marketing Manager

Events Marketing Manager MCAP at a Glance Joining MCAP means you will be a part of our diverse workforce of highly talented individuals who are recognized for their expertise and success! At MCAP, your professional expertise, commitment to teamwork and passion for service excellence are recognized and rewarded with competitive total rewards offering, a career with continuous learning and development (formal & informal training), and exciting opportunities in a dynamic, entrepreneurial environment. The Role The Events Marketing Manager leads the strategy, planning and execution of internal and external events across MCAP’s brands and lines of business. The role manages the full event lifecycle—from concept development, budgeting and vendor negotiation through campaign delivery, on-site execution and post-event evaluation. Working closely with business leaders, Marketing, Content, Design and Marketing Automation, the Event Marketing Manager delivers engaging, brand-aligned experiences that support business objectives and strengthen relationships with employees, customers, brokers and industry partners. The role also leads and develops one Event Marketing Coordinator. Event Strategy and Portfolio Management Develop and manage an annual event strategy and calendar aligned with business and marketing priorities across MCAP’s brands and lines of business. Partner with business leaders and Marketing stakeholders to define event objectives, target audiences, experience strategies, budgets and success measures. Prioritize the event portfolio and recommend opportunities, investments and improvements based on business value, audience needs and available resources. Establish event plans, governance, timelines and contingency approaches to support consistent, high-quality delivery. End-to-End Event Planning and Execution Lead internal and external corporate events, including conferences, sponsorships, speaking engagements, customer events, golf tournaments, town halls and employee events. Oversee events from concept through execution, including event intake, scope, project plans, timelines, budgets, venues, contracts, attendee management, speakers, production and on-site logistics. Develop and present event proposals, recommendations, venue options and briefing materials to senior stakeholders. Collaborate with Content and Design to ensure event experiences and materials are accurate, accessible, on-brand and aligned with campaign objectives. Direct event suppliers, temporary staff and volunteers, and act as the day-to-day contact for external event-management partners. Manage event-related risks, privacy requirements, accessibility considerations and contingency plans in accordance with MCAP policies and applicable requirements. Oversee post-event activities, including thank-you communications, feedback collection, invoice processing, budget reconciliation and final reporting. Event Marketing, Communications and Measurement Lead event marketing campaigns across relevant channels, including invitations, registration, landing pages, reminders, surveys and post-event thank-you communications. Partner with Marketing Automation to develop and oversee event journeys in Salesforce Marketing Cloud and related platforms. Ensure event communications are accurate, clear, consistent, appropriately branded and compliant with applicable consent, privacy and accessibility requirements. Track registration, attendance, engagement, satisfaction, leads and other relevant outcomes; translate results into post-event reporting and actionable recommendations. Use event insights and stakeholder feedback to improve processes, technology, attendee experiences and future investment decisions. Budget, Procurement and Vendor Management Develop, forecast and manage event budgets, monitor commitments and actuals, identify efficiencies and contribute to annual budget planning. Research, evaluate and recommend venues and suppliers within approved budget…

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