Ecommerce Marketing Manager
Woolpower, Inc.About the role
We're looking for a hands-on Ecommerce Marketing Manager to own and grow our US ecommerce business end to end. This is a builder's role, not a delegator's. You'll work with the CMO to set the strategy across SEO, content, email, and conversion, and you'll personally execute much of it. You'll be the person who both decides what moves the numbers and makes it happen. If you're energ
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ized by owning traffic and conversion targets and can point to results you've personally driven, this is for you.
What you'll own
• US D2C ecommerce, end to end. Full responsibility for all activities related to the US D2C ecommerce business, including its performance against traffic and revenue goals.
• SEO strategy — organic and paid. Continue and expand our SEO strategy across both organic and paid channels, from keyword and content planning through execution and measurement.
• Content that supports SEO. Write and publish blog posts and on-site content that advance the SEO strategy and drive qualified traffic.
• Paid search and analytics. Plan, run, and optimize Google Ads campaigns; use Google Analytics (GA4), Google Tag Manager, and Search Console to measure, attribute, and improve performance.
• Conversion optimization. Design and run A/B tests on-site to lift conversion rates, and turn results into a prioritized roadmap of improvements.
• Email marketing. Build and execute ecommerce email campaigns and flows in Klaviyo — from strategy and segmentation through creative, send, and analysis.
• Reporting and recommendations. Own all reporting on ecommerce and marketing performance, and deliver clear, data-backed recommendations for growing traffic and increasing conversion rates.
• Affiliate marketing partners. Support and manage relationships with affiliate marketing partners, coordinating promotions and monitoring performance to drive incremental traffic and sales.
What you'll need
Experience
• 5+ years in D2C ecommerce and digital marketing with direct ownership of an ecommerce site's traffic and conversion performance
• A track record you can demonstrate: specific strategies you developed or supported, the tools you used, and the measurable results you achieved (traffic growth, conversion lift, revenue, list growth). Please be prepared to walk us through real examples.
• Experience working cross-functionally, including collaborating with an international team
• Strong writing skills for blog and on-site content that serves an SEO strategy.
• A/B testing — practical experience designing, running, and interpreting on-site experiments.
Must have skills
Tech stack:
• SEMRush
• Google's analytics stack (GA4, GTM, Search Console, Google Ads)
• Klaviyo
• Project management tools (Monday, Asana, Productive)
• Screaming Frog
How you work:
• Analytical and results-driven — you start from the data and end with a recommendation.
• Self-directed and hands-on — comfortable owning strategy and doing the execution yourself.
• Clear communicator who can turn numbers into a story stakeholders can act on.
• Driven—our revenue goals are ambitious and we are looking for someone who wants to run quickly with us
• Love marketing and are not afraid to test and fail
Nice to have
• Experience with Centra. If not Centra, then other ecommerce platforms such as Shopify
• Familiarity with CRO tooling beyond native A/B testing (e.g., heatmaps, session recording).
• Experience marketing across multiple countries or with a European parent/partner brand.
Compensation and benefits
• Base salary range of $88,000–$104,000 per year
• Annual performance bonus tied to company profits and traffic/conversion goals
• 4 weeks' paid time off
• 401k
• Health care
• $600/yr wellness stipend
Why work at Woolpower, Inc.
• Purpose-driven craft — Work for a brand that treats sustainability as responsibility with a fully transparent, controlled South American and European supply chain and fair, living wages for every worker. You'll be part of a team building long-lasting pro