E-commerce & Operations Specialist

Job Summary

We are seeking a results-driven E-commerce & Operations Specialist with strong Amazon marketplace experience to manage and grow our pet food product portfolio. This role will focus on Amazon operations, PPC advertising, listing optimization, review growth, data analysis, and product performance improvement.

The ideal candidate has 2–5 years of hands-on Amazon operations experience, understands how to build and scale best-selling products, and is comfortable using data to improve sales, conversion, advertising efficiency, and overall marketplace performance.

Key Responsibilities

Amazon Marketplace Operations

• Manage daily operations of Amazon Seller Central for pet food products, including product listings, pricing, promotions, inventory status, order follow-ups, and account performance.
• Optimize Amazon listings, including titles, bullet points, descriptions, backend keywords, A+ Content, images, and product positioning.
• Monitor listing performance and continuously improve traffic, conversion rate, ranking, sales volume, and customer experience.
• Support new pet food product launches on Amazon, including keyword research, listing setup, launch planning, promotional strategy, and post-launch performance tracking.
• Track competitor products, pricing, reviews, keyword rankings, content strategies, and category trends within the pet food and pet care market.

PPC Advertising & Growth

• Plan, execute, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Analyze advertising performance metrics such as ACOS, TACOS, CPC, CTR, CVR, impressions, sales, and ROAS.
• Adjust bids, budgets, keywords, match types, negative keywords, and campaign structures to improve advertising efficiency.
• Develop data-driven growth strategies to increase product visibility, organic ranking, and sales performance.
• Support the creation and scaling of high-performing pet food products through advertising, listing optimization, review growth, and promotional planning.

Data Analysis & Tools

• Use Amazon Seller Central, Helium 10, Jungle Scout, and other marketplace tools to conduct keyword research, competitor analysis, sales tracking, and market opportunity analysis.
• Analyze ACOS, TACOS, CVR, sales trends, inventory turnover, and product profitability to identify growth opportunities and operational risks.
• Prepare regular performance reports and provide actionable recommendations based on sales, traffic, advertising, and conversion data.
• Monitor inventory levels and coordinate with internal teams to support stock planning, replenishment, and demand forecasting.

Review Growth & Customer Experience

• Support compliant review growth strategies to improve product credibility and conversion.
• Monitor customer reviews, ratings, Q&A, feedback, and product-related issues.
• Work with customer service, product, and operations teams to identify recurring issues and improve product quality, listing accuracy, and customer satisfaction.
• Assist in handling order issues, returns, refunds, and customer escalations related to pet food products.

Creative & Image Optimization

• Evaluate and optimize product images to improve click-through rate, conversion rate, and overall listing quality.
• Coordinate with design or content teams to create Amazon-compliant main images, lifestyle images, infographic images, comparison charts, and A+ Content visuals.
• Provide image optimization suggestions based on competitor analysis, customer pain points, product benefits, and pet food category trends.
• Ensure product visuals clearly communicate key selling points such as ingredients, nutrition benefits, usage scenarios, feeding guidance, packaging, and product differentiation.

Qualifications

• Bachelor's degree in Business, Marketing, E-commerce, Operations, or a related field preferred.
• 2–5 years of hands-on Amazon operations experience, preferably in consumer goods, pet products, pet food, or related categories.
• Strong experience with Amazon Seller Central, PPC advertising, listing optimization, and review growth.
• Proficient in using Helium 10, Jungle Scout, Amazon Seller Central, and related e-commerce analytics tools.
• Ability to analyze key Amazon performance metrics, including ACOS, TACOS, CVR, CTR, CPC, ROAS, keyword ranking, and sales conversion.
• Proven experience in building, launching, or scaling high-performing Amazon products.
• Strong understanding of Amazon SEO, keyword strategy, product ranking, promotional tools, and marketplace competition.
• Basic image optimization ability, with a good understanding of Amazon product image standards and conversion-driven visual presentation.
• Strong data analysis, problem-solving, communication, and execution skills.
• Highly organized, detail-oriented, and able to manage multiple products and tasks in a fast-paced environment.

Preferred Qualifications

• Experience in the pet food or pet care category is highly preferred.
• Experience creating or supporting best-selling Amazon products is a strong plus.
• Familiarity with pet food product positioning, nutrition claims, ingredient communication, and consumer decision-making in the pet category.
• Experience working with designers, copywriters, supply chain teams, or third-party service providers.
• Knowledge of Amazon Brand Registry, A+ Content, Brand Store, Vine, promotions, coupons, and deals is preferred.