E-Commerce Manager
ConfidentialThe opportunity Pre-rolls generated $3.6 billion in US sales in 2025, with unit sales up 18.6% while the broader cannabis market grew 1.5%. The category is projected to pass $5.2 billion by 2030. Pre-rolled cones are the fastest-growing product type in rolling papers. We sell the product at the center of that growth. Our D2C store averages about $30k a month, and our competitors who started after us are doing at least $100k a month online, so the gap is real and so is the room to close it. We’ve been more focused on our B2B side, which is where the majority of our revenue comes from. Now we want to put the effort behind our online store, and you’ll be the person who leads it. We have lots of upcoming things we want to implement and add to the website, and you’ll have real ownership over how we build them. You’ll work directly with our CEO, who sets the vision and wants someone who executes it with little supervision. You bring your own expertise and tell us what works. This is a work-from-home role. You must be based in Metro Vancouver, because you’ll occasionally meet the CEO in person in Richmond, BC. What you’ll do Own the Shopify store: structure, UX, mobile, speed, conversion and checkout. Manage day-to-day store operations, including product listings, pricing, promotions and inventory accuracy. Own the D2C revenue number, and grow traffic, conversion and customer retention. Report weekly to leadership on traffic, conversion, AOV and revenue. Keep brand messaging consistent across every online touchpoint. Coordinate with operations and our 3PL so stock and fulfillment line up with what the site shows. Manage our SEO and email agencies and hold them to deadlines and results. Update our email campaigns frequently. The flows are already live, but they need someone with an eye for what looks good. Canva is fine. You follow the CEO’s eye. Build and run our ambassador and affiliate program. Use AI to work more efficiently, and bring your own ideas for improving our back end and operations. Implement AI in our customer support, working with the team member who handles support today. Find traffic channels that work for a restricted category, where paid social and ads are limited. You have 3+ years running Shopify stores (or WooCommerce or similar), with clear ownership of a revenue number. Strong analytical skills: you read the metrics, spot trends and make data-driven decisions. Hands-on SEO, analytics (GA4) and email/SMS experience (Klaviyo or similar). Familiarity with inventory and order management systems. Good design taste and basic design skills. Experience managing agencies or freelancers. Strategic thinking and the ability to do the work yourself, and you thrive in a fast-paced, growth-oriented environment. Strong knowledge of how to use AI across e-commerce, to work more efficiently and to improve our back end and operations. This puts you at the top of our shortlist. Amazon knowledge is a strong asset. We also have an Amazon store and an Alibaba store, which you will eventually oversee with a team. Experience in consumer packaged goods or a restricted category (cannabis, vape, CBD) is preferred. What success looks like in your first 90 days Our ambassador program is up and running. Our website is clean and consistent: every product has complete photos and descriptions, and the whole site has one consistent look and feel. You’ve set up AI in customer support. You’re reporting weekly and running tests. What we offer $75,000 base plus one-time bonuses of $5,000 at $50k per month and $10,000 at $100k per month, each held for 3 consecutive months. A path to Director of E-commerce, overseeing our website, Amazon and Alibaba stores with a team. Ownership of an entire channel, with direct access to the CEO. 2 weeks of paid vacation. Extended health and dental benefits through our group plan, after a 3-month probation. A budget for AI tools and software. Start date: Monday, …