E-Commerce Manager

About Shoreside Shoreside is a holding company building enduring businesses. This role runs ecommerce for our fast-growing health and wellness line , sold through a Shopify storefront, a wholesale channel, and a subscription program. We hold ourselves to compliant, lab-tested, GMP-standard manufacturing. We're a small, senior team. Finance is handled by an outsourced fractional-CFO partner who works in our numbers every week, so this role gets clean data and real support, not a spreadsheet mess. The role You'll own the day-to-day operation of our online business: orders, customers, the storefront, suppliers and inventory . You're also the in-house operator our finance partner works through. They build the cash forecast and margin analysis; you supply the operating data, sit in the weekly finance session, and turn what they find into real changes on the store and with suppliers. This is a generalist operator role for someone with a product-owner mindset who's comfortable with numbers. What you'll own Storefront & orders: Shopify orders end to end, including subscriptions and wholesale. Fraud screening, fulfillment SLAs, customer service across email and chat, reviews, refunds and chargebacks. Suppliers & inventory: Factory and supplier relationships, purchase orders, receiving against invoices, 3PL coordination and weeks-of-cover. You negotiate terms; finance models them against cash before you commit. Finance partnership: Send the weekly operating data, join the weekly finance session, explain what moved, and ship the fixes: pricing, promos, SKU mix and supplier terms. Product owner for the store: Prioritize storefront work, write clear tickets, QA developer builds, and run a regression check after every release (checkout, subscriptions, account, search, mobile). Compliance: Review web copy, product pages and ad creative so we never make unauthorized health or efficacy claims, and keep state-by-state shipping restrictions current in Shopify. Wholesale: Account setup, B2B orders and fulfillment, and following up with late payers. Marketing calendar: Coordinate the email and SMS calendar with our marketing partner and share promos with finance four weeks out. Reporting: Weekly ops KPIs to ownership: orders, AOV, customer service load, SLAs, subscription churn and chargebacks. What a typical week looks like Monday: Send last week's operating data to finance: POs, refunds, wholesale orders, upcoming promos. Tuesday: 45-minute finance session with the CEO and our finance partner. Leave with 1–3 clear actions. Wednesday–Thursday: Ship those actions: price changes, promo tweaks, PO timing, supplier asks. Friday: Ops snapshot to the CEO. Everything in between is running the store: customers, suppliers, developers and the occasional fire. Your first 90 days Days 1–30, learn: Get access to every system, take over the weekly data drop by week two, and build the release regression checklist. Days 31–60, own: Run supplier calls and the PO cadence, and ship the top three margin fixes from finance's playbook. Days 61–90, improve: Set next quarter's storefront roadmap with the CEO and renegotiate at least one supplier's terms. What you bring 3+ years of ecommerce operations, ideally on Shopify . Experience in regulated consumer products (supplements, beverages or similar) where compliance review is part of the job. Supplier and vendor management, including negotiation. You're comfortable on the phone with a factory rep. Numbers fluency: you can read a P&L, talk contribution margin by SKU, and explain why last week's numbers moved. Product-owner habits with developers: clear tickets, real QA, regression testing after launches. Clear written communication and calm under volume. Nice to have Experience working alongside a fractional CFO or outsourced finance team. Shopify subscription apps (Recharge, Skio or Bold), Klaviyo, Judge.me. Multi-state shipping compliance for restricted products. Inventory planning tools, …

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