E-Commerce Account Manager

About Quality Choice | CDMA Quality Choice | CDMA (www.qualitychoice.com) is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1,000 private label over-the-counter health, beauty, and wellness products under our trademarked Quality Choice brand. For 100 years, we've partnered with independent retailers, distributors, and regional chains to provide high-quality private label products that compete with national brands. Our success is built on trusted relationships, innovative products, and helping our customers grow their businesses. Why This Role Matters The E-Commerce Account Manager plays an integral role in the company’s e-commerce strategy, driving growth, optimizing customer experience, and maximizing revenue and profitability. This role is critical in shaping the future of our e-commerce business within a fast-paced, collaborative environment. What You'll Do Strategic Leadership & Growth Execute a 2–3-year e-commerce business strategy, including sales, gross profit objectives, digital content, and market expansion plans. Oversee digital marketing, customer acquisition, and demand planning to support supply chain management. Identify and execute new e-commerce growth opportunities, presenting cost-benefit analyses to stakeholders. Identify and execute existing marketplace opportunities through competitor analysis, market basket analysis and industry trends. Prioritize initiatives based on expected sales impact, profitability, operational risk, and delivery timelines. E-Commerce Operations & Optimization Oversee website and platform management (Amazon Seller Central, Walmart Seller Center), ensuring user-friendly, responsive experience with up-to-date technology. Manage product listings, catalog updates, and inventory levels, ensuring accuracy and optimization. Including A+ content keywords Ensure compliance with regulations such as the Consumer Inform Act of 2023, Prop 65, and marketplace policies. Understand and oversee account health metrics, manage case resolution, and communicate proactively with Amazon partners to avoid operational disruption. Own FBA replenishment forecasts, inbound shipment execution, and inventory availability to minimize preventable out-of-stocks, aged inventory, and storage fees. Proactively manage listing suppressions, policy violations, compliance documentation, support tickets, and case escalations through resolution. Create and launch new listings, multipacks, bundles, A+ content, imagery, and SEO enhancements against defined goals and timelines. Sales & Revenue Growth Implement strategies to improve conversion rates, order values, and revenue across platforms. Monitor key performance indicators (KPIs) such as discoverability metrics, conversion rates, ACOS, ROAS, units per order, and session views to drive profitability. Understand customer journey and identify specific points of intervention to improve KPIs Analyze account-level contribution margin, marketplace fees, fulfillment costs, advertising spend, promotional performance, and pricing competitiveness for value-priced HBC products. Manage advertising strategy and campaign optimization, including budgets, keywords, ACOS, ROAS, and TACoS. Customer Experience & Retention Enhance customer experience through listing optimization, engagement campaigns, and improved checkout processes. Lead customer support operations to ensure timely 365-day service responses within marketplace guidelines. Develop loyalty programs and personalized marketing initiatives to increase customer retention and increase repeat purchase behavior Partnerships & Compliance Manage relationships with eCommerce partners & customers, ensuring compliance with evolving marketplace policies. Own strategic partnerships that align with direct-to-consumer and third-party marketplace strategies. Identify and mitigate risks, including fraud, policy abuse, and aged inventory management at Amazon. Support retail partners selling on Amazon, W…

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