DTC eCommerce Contractor (6 month temporary position)
Conair LLCOverview Conair is seeking an experienced DTC eCommerce Contractor for a 6-month assignment to help manage and grow the Cuisinart DTC business. This role will serve as a hands-on DTC business operator, supporting the day-to-day management and optimization of Cuisinart.com. The ideal candidate combines strong eCommerce business acumen with hands-on experience in website merchandising, promotional strategy and execution, DTC growth strategy, inventory management, forecast maintenance, owns business performance, content management, and Salsify, GMC, Bazaarvoice, SFCC experience. This is a highly cross-functional role requiring someone who can identify business opportunities, translate them into action, execute within the respective platform, and measure results. The contractor will work closely with Product Teams, Brand Marketing, Creative, Supply Chain, Development, Customer Service, and Finance teams to ensure Cuisinart.com delivers a strong customer experience and achieves its sales and profitability objectives. DTC Business Management & Performance Support the day-to-day operation and management of Cuisinart.com. Monitor daily and weekly business performance, including sales, orders, conversion, AOV, traffic, promotional performance, and product performance. Identify opportunities and issues impacting DTC sales and recommend actions to improve performance. Develop and maintain regular DTC business reporting and performance updates. Analyze business trends and provide actionable recommendations to DTC leadership. Partner with DTC leadership to execute annual, seasonal, and promotional business plans. Monitor competitive activity, pricing, assortment, and promotional strategies to identify opportunities for Cuisinart. Help establish and maintain a strong commercial cadence around what is selling, what is not selling, why, and what actions should be taken. Promotional Strategy & Execution Own and maintain the Cuisinart DTC promotional calendar in partnership with Performance Marketing and Brand team. Help develop promotional strategies based on business objectives, inventory position, seasonality, product launches, and competitive activity. Build, configure, and QA promotions, discount codes, pricing rules, bundles, and other promotional mechanics within SFCC. Coordinate promotions across site merchandising, email/SMS, paid media, and other marketing channels. Ensure promotional messaging, pricing, eligibility, exclusions, and timing are accurate. Monitor live promotions and quickly identify and resolve issues. Analyze post-promotion performance and provide recommendations for optimization. Support major events including holiday, Black Friday/Cyber Monday, seasonal events, flash sales, and product launches. Partner with Finance and DTC leadership to understand promotional impact on revenue, margin, and profitability. Website Merchandising & Customer Experience Own day-to-day website merchandising for Cuisinart.com. Manage product placement, category structure, sorting, navigation, search, and featured products. Optimize the site based on business priorities, customer behavior, inventory availability, and promotional strategy. Manage homepage merchandising, promotional modules, landing pages, category pages, and product discovery experiences. Develop and optimize cross-sell, upsell, recommendations, bundles, and related-product placements. Ensure new products and key seasonal products receive appropriate site visibility. Conduct regular site audits to identify broken experiences, outdated content, pricing issues, merchandising opportunities, and product availability issues. Partner with Brand Marketing and Creative to ensure campaign assets are properly implemented and aligned with the overall customer journey. Identify opportunities to improve conversion, AOV, engagement, and overall site experience. Inventory & Assortment Management Monitor DTC inventory levels, availability, and sell-through daily across Cuisinart.com. Partner…